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Utilizarea solutiei de retail ca instrument de fidelizare a clientilor

Utilizarea solutiei de retail ca instrument de fidelizare a clientilor. Andrei CAUNII S. - Managing Partner, Director of Professional Services, NOVENSYS Octombrie 2006, Bucuresti, ROMANIA . Definitie.

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Utilizarea solutiei de retail ca instrument de fidelizare a clientilor

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  1. Utilizarea solutiei de retail ca instrument de fidelizare a clientilor Andrei CAUNII S. - Managing Partner, Director of Professional Services, NOVENSYS Octombrie 2006, Bucuresti, ROMANIA

  2. Definitie FIDÉL, -Ă, fideli, -e, adj. 1. Statornic în sentimente, în convingeri etc.; foarte devotat, credincios. 2. Care reproduce, urmează cu exactitate un model, o normă, un obicei; care păstrează (ceva) întocmai. Sursa: DEX98

  3. Client fidel = client multumit • Satisfacerea nevoii de cumparare • Indeplinirea promisiunii de vanzare

  4. Nevoile clientului in Retail: • Pret; • Timp; • Confort; • Infrastructura de servicii; • Anticiparea nevoilor.

  5. Pret Optimizarea principalelor fluxuri consumatoare de resurse: • achizitie; • logistica depozit; • birocratie; • inventariere produse.

  6. Timp Optimizarea activitatilor din magazin cu ajutorul functionalitatilor : • Front Office; • Mobile Point of Sale; • People Counting; • Real Time Management System; • Promotii; • Info Cod.

  7. Confort Distanta fata de zona rezidentiala. Pozitionarea magazinului tinand cont de : • datele demografice; • competitori; • furnizori; • infrastructura rutiera; • locuri de interes public.

  8. Infrastructura de servicii • Angajati bine instruiti si informati. • Informatia se afla la raft.

  9. Anticiparea nevoilor Problemele si solutiile se gasesc in datele companiei de retail !!! • Business Intelligence • Data Mining

  10. Q & A

  11. Va multumim !

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