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It is essential in consumer-driven market to retain customers for meeting the business objectives. Major strategies that help in retaining customer retention include power words while conversation, sending surprise gifts and customer loyalty programs.
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Customer Retention – The new normal • Why customer retention is important? • Helps you achieve goals • Economical than regular marketing • For maintaining durable relationship with customers • For word of mouth publicity
Here are important strategies • for customer retention • 1. Proactive Customer Support • Contact customers through proactive emails • Track their behavior on website • Analyze your social media pages • 2. Customers love surprises • Send cards on special occasions • Small gifts like box of chocolates • Discount cards • A good book • Love thy customer
3. Blogs to educate your customers • Trust for company is built through blogs • Customers gain knowledge about you • Establishes you as the strong brand • 4. Allow customers to write reviews • Genuine reviews develops confidence • Use reviews as testimonial for product / service • Constructive criticism lets you improve services • Customer gives you purpose
5. Net Promoter Score – A practical approach • Helps dividing customers into categories • Actual measure of customer loyalty • Use online surveys and questionnaires • 6. Be easily available to them • Make the website extremely user friendly • Provide online chat support • Create a detailed FAQs section • Provide 24 x 7 phone support • A happy customer brings 100 more
7. Use power words and phrases • ‘Happy to Help’ • ‘What can I help you with today?’ • ‘We would love to serve you’ • ‘I’ll check and be right back’ • 8. Give loyalty points to special customers • Loyalty points adds faithfulness to brand • Helps company to collect customer information • Compels the customers to come again • A satisfied customer is your best reward
9. Invite your loyal customers to events • Charity events makes socially trustworthy • Use contests to engage customers • Conferences are useful for B2B products / services • 10. Provide amazing response for complaints • Hire agents with extraordinary communication skills • Immediate response for an issue develops trust • Guide them through warranty claim process • Give quality and customer will give you business • Contact Us- Vcare Corporation • +1.917.470.9716 • +91.120.401.9101 • sales@vcarecorporation.com