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How do you operationalize a successful installed base sales/marketing strategy? Youu2019d be surprised to know that often Industrial OEMs are actively tracking only 1/3rd of their #installedbase. Itu2019s no wonder that when it comes to identifying opportunities, segmenting markets & closing deals, we rely on the usual suspects. We create strategies based on our gut feel, what has worked in the past, and sales playbooks handed down over the ages. We thought weu2019d make things a whole lot easier for you by sharing how to operationalize Installed Base sales/marketing strategy. We invite you to a 45 min, lunch-n-learn session on the 28th October, 2020.
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