Our investment to bring media buyers greater returns

1. Our investment to bring media buyers greater returns

2. Taking the guesswork out of media buying is as easy as ABC Start now with a 3-point circulation health check… ? ? ? ? ? ? ? ? ? Spoilt for choice – or choices spoilt? As a media buyer, how do you know if the publications you’ve chosen for your advertising will deliver your planned results? Have you properly assessed the value of each magazine’s circulation Are you sure you have made the best possible use of your marketing budget Just how many relevant people has your advertising actually reached

3. A A Q Q Q A Circulation 3 point health check Has the circulation been audited within the last 12 months? If not, ask the publisher why What is the circulation figure? Is this as quoted in the magazine or media pack? Have readers asked to receive it? If it’s requested, check the terms of control for who and how many people are receiving it.

4. 1. 2. 3. Are the readers suitably qualified? Ask to see the registration card that is used to qualify readers People who have not qualified or have not requested the magazine will either not be of interest to you, or are unlikely to be reading it Check how recently people requested the magazine. The ABC allows registrations up to 36 months old. Look for the number of requests within 12 months

5. This is your guarantee that Insurance Times’s circulation is independently verified. The ABC audits 3000+ trade magazines for more than 200 publishers Check the date carefully – audits are only valid for 12 months Quality control Let’s take a closer look at the ABC certificate…

6. The key circulation figure quoted by the publisher – backed up by printer’s invoices and Royal Mail dockets for each issue This is the number of people who pay to receive Insurance Times each week Individuals who have specifically requested to be added to our circulation list A detailed circulation breakdown Readers who qualify to receive Insurance Times – they meet our terms of control The space to record copies sent to people who do not qualify to receive the magazine or request it Pay close attention to the detail

7. This shows you how long ago our readers requested to be added to our circulation list – the more recent, the better Terms of control; these criteria must be met before you can be added to our controlled circulation list Complete visibility of a whole year’s worth of Insurance Times circulation – issue by issue Look for readers who are alive and kicking not dead and gone

8. How does Insurance Times compare with other titles? Ave Circ Audit issue Paid Controlled requested Auditor Insurance Times 20,998 1,331 19,669 ABC Post Magazine 5,666 4,027 0 ABC Insurance Age 16,438 210 16,043 ABC Professional Broking 12,695 70 12,248 ABC Insider Quarterly 6,090 0 0 ABC Audit figures for the period July 2007 to June 2008

9. l l l l l l How do you, as a media buyer benefit from an audited circulation? It gives you confidence in the quality of our circulation It provides you with robust data you can use to compare titles It informs your buying decisions It helps to justify your choices and underwrites your media planning Provides data to quantify and measure your advertising campaigns When budgets are under pressure it is the only choice you should make