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Havina - Vietnam’s Market

Havina - Vietnam’s Market. Vietnamese Student Group. Market Research. Result of survey. There are 85 people who answer our survey . We have some conclusions for this : Young people from 18 – 25 are interested in improving English speaking skills

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Havina - Vietnam’s Market

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  1. Havina- Vietnam’s Market Vietnamese Student Group

  2. Market Research

  3. Result of survey • Thereare 85 peoplewhoansweroursurvey. Wehavesomeconclusions for this: • Young peoplefrom 18 – 25 areinterested in improvingEnglishspeakingskills • Lots of peoplehave no idea to dothat • Theyhavesomemethod to learn • Mostpeoplewant to havegoodEnglishspeakingprogram • Mostpeoplelosetheirworkchancesbecause of lack of speakingskill (around 86%) • BUT • theydon’thavemuchmoney (69%: between 3-5 millions/year; 17%: under/free) • needtruthfromthatprogram (quality – 57%, price – 37%, previouspeople – 25%) • notfindsuitableprogram (17%) • Nothavetime (2%)

  4. Somegraphs

  5. Competitors • Main competitiors come from English language centres with extra curricular activities and foreigner teachers with English as native-language.or main language. They are mainly from Australia, Ireland, Philippine, British, United States. • For example: • International centre: Apollo, Language Link, • ACET – IELTS trainning • British Council – IELTS trainning, UK cultures, activities. • Local centre: • Aroma – focus on officer. • Cleverland • DACE • Equest – TOEFL, TOEFL ibt trainning • Online Website or service such as tienganh123.com or Paltalk with the support from Vietnamese who live and work in foreigner countries. • We also found out a language centre with the same name as Havina. Havina Language Academy. This could be a potential problems if Havina intented to enter Vietnam.

  6. SWOT

  7. SOCIAL MEDIA

  8. Facts about Vietnam • 95% Vietnamese aged 15 – 24 have access to the Internet • Internet users in Vietnam: 30,858,742 (10/2012) • 73% users are under 35 • 95% users visit online news websites • 90% users watch online video • 86% users visit social networking sites, 19% users use social networks everyday • 66% users use the web everyday • 79% users have liked or followed a brand on social media • 81% users inform purchase decisions through social media • 55% users believe the internet has helped improve their self-confidence • Total population: 91,519,000 • 54% Vietnamese is under the age of 30. • 25% Vietnamese is below the age of 15 However: • 69% Vietnamese live in rural areas, • But more than 80% urban population connected to Internet. • Devices are used to go online: • 81% desktops • 56% mobiles • 47% laptop. • 75% household have a PC Source: Social, Digital and Mobile in Vietnam- wearesocial.net´- blog.

  9. Social Network • Facebook • 1st social network site in Vietnam • Total users: 8,525,000 (10/2012) and 19,6 million users (8/2013) • Local Social Network • Zing Me. Provide features like facebook, and musics, games from VNG – mother company of zing me • Rivals of Facebook about the number of users until Octorber 2012 with 8,2 million users. • Go.vn, product of VTC – big ITC corporation in Vietnam. Operates like a inforamtion portal. Still in beta with 2,5 million users • Tamtay also operates as photography network with 2 million users. • Cyworlda model of cyworld from Korea. • Zoota– new social network from big state-owned company Mobilephone, operates in all platorms. Focus on game. Source: Social, Digital and Mobile in Vietnam- wearesocial.net´- blog.

  10. Blog and Microblog • Twitter has no growth in Vietnam’s market, only 9% Vietnamese netizens have used twitter. • Favourite bloggers often from Vietnamese who study, live and work in foreigner countries, mainly using blog services such as: • Blogspot • Wordpress • Young Vietnamese generation follow global trend of Viral Blog – Vblog, videos uploaded on YoutTube, and other . • 1,792,848,000 onlines videos watched by internet users (06/2012) • 24% internet users have YouTube accounts, beside local video service providers like clip.vn.

  11. Online Communities • Online communities are channels for Vietnamese to exchange knowledge and information about all area in lifes, from technology, language study, to love stories. • Vietnamese often go to online commuinities asking for advices or recommendations from other users. • Always as good channels to promote products. • Key to success: • Be active in the post • Be patient • Provide necessary information. • Build a trust toward other members of the communities. Example of some top online communities in Vietnam • Tinhte.vn – about technology • Webtretho – a community for household • Lamchame – a community for young parents • Webketoan – community of accountants and auditors

  12. Results of survey

  13. Whatshould Havina do in Vietnam? • Have a localpartner support in marketing • Set differentlevels of price for differentcustomers • Customerssegmentshouldbestudents and graduatedstudents • Building believe and truthbyconnecting with famouspeople (testimonial)

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