Can Alarm Clock be SMARTER?

1. Can Alarm Clock be SMARTER? Group #3 Kim Young-Hee Seo Min-jeong Han Da-som You Seung-Hyup

2. Contents 1. Definition of Innovation 2. Problem Recognition 3. Market Analysis - Competitor analysis - The size of the alarm clock market 4. Conditions to make the better alarm clock 5. Concept building process 6. Product Introduction & Explanation 7. Expected Targets 8. Obstacles & Things to consider

3. Definition of Innovation • Incremental Innovation 1 An innovation that helps create a new market and value network, and eventually goes on to disrupt an existing market and value network (over a few years or decades), displacing an earlier technology. E.g. iPhone • A series of small improvements to an existing product or product line that usually helps maintain or improve its competitive position over time. • E.g. Bicycle • Disruptive Innovation 2

4. Recognition of Problems With Current Alarm Clocks… AS-IS TO-BE 1. People fall asleep again after turning the alarm clock off. 2. Sometimes even when people wake up, alarm unnecessarily vibrates. • 1. It rings when we are sleeping. • 2. It does not ring when we wake up. • 3. It will ring again even if we fall asleep after turning the clock off. • The alarm doesn’t have the ability to recognize whether the person felt asleep or not. • Smart enough alarm clock.

5. Competitor Analysis 1. Traditional Alarm Clock 2. Digital Alarm Clock 3. Extreme Alarm Clocks Only one set-up time. You could turn it off very easily. Changing battery time to time could be annoying. • Various sound options. • E.g. speak, laugh, sing, or • play sounds from nature. • Became more accurate and sophisticated compared to prior alarms. • Various forms to wake people up. • E.g. math problems/ • puzzles… • Be able to set up many time zones However, all of the above alarm clocks failed to meet the criteria that we provided.

6. Demand of the Alarm Clock “The most basic alarm clock sales increased 120% compared to last year…” “Due to AhnChul-soo alarm clock, alarm clock industry’s sales increased by 150%” Android Application Alarm Clock Xtreme Free Ratings: Features: Various ways e.g. math problems Download (last 30 days) Alarm Clock Plus★ Ratings: Features: Endless alarm till user wakes up Download (last 30 days) AlarmDroid★ Ratings: Features: Download (last 30 days) Alarm Monster Ratings: Features: Cute animal characters Download (last 30 days)

7. Required Conditions • It rings when we are sleeping. • It does not ring when we wake up. • It will ring again even if we fall asleep after turning the clock off. Examples. • It will prevent you from sleeping again after turning the alarm clock off. • It would not unnecessarily ring when we are eating or taking a shower. • Our parents will not be annoyed waking us up.

8. Concept Building Process

9. Raised Questions What kind of differences that occur between when you’re awake and when you’re asleep? How about Biological changes? Biological changes?

10. Concept Building Process Changes of Brain Waves - Depends on how deep you sleep, your brain waves change from alpha wave to delta waves. 1 Changes of Body Temperature - Body temperature goes down when you fall asleep. 2 Changes of Blood Pressure - Blood pressure drops when you are sleeping. 3 Changes of Body Movement - You’ll automatically move your body when you lie on the bed and take a sleep. 4

11. Concept Building Process Evaluation Changes of Brain Waves 1) Wearing head bands → Inconvenient 1 Changes of Body Temperature 1) Using Infrared sensor → Expensive 2) Gradual change of the temperature → Difficulty in measurement 2 Changes of Blood Pressure 1) Wearing arm bands → Inconvenient 3 Changes of Body Movement 1) Installing Camera on the wall → Inconvenient, Uncomfortable b) Inaccurate E.g. When you are taking a shower. 4

12. Concept Building Process Evaluation Body Temperature Brain Wave • Inconvenient • Expensive • No significant change • No dramatic change NOT FEASIBLE Blood Pressure Body Movement

13. Change Our Thinking? Then Why does it have to be Biological Changes?

14. Introduction of the Product

15. Concept It doesn’t have to be a change in our body, but it just needs to be ANY changes. Easy to measure Economical Significant difference between sleeping & waking up Pressure

16. Prototype Location • Mat-style design • Placed between a bed frame and a mattress. Reasons Uninstalling should be hard  If it could be uninstalled with ease, it would also be easy to turn off the alarm. Aesthetic purpose  If the product can be seen, it might hurt the aesthetic design of a bed or other sleeping gears.

17. Functions and Design Functions Senses pressure Settings can be done with remote controller;Active time zone, threshold, and alarm volume can be set. Alarm bell rings when there is a pressure above the threshold during the active time zone . Remote controller is not supposed to work during the active time zone. Time Weight Vol. Design A mat-style design. Pressure sensing points placed on the mat. The mat and remote controller is connected. Buzzer embedded in the remote controller. Designed to use battery as the power source.

18. Details of Functions ACTIVE Active time zone? - Users set active time zone. E.g. 7:00-8:30 am - Alarm clock works only during the active time Remote controller lock? - The purpose of the product is to wake you up “for real”. - You cannot change the time settings during theATZ, in order to prevent you from falling asleep again. - You must wake up to turn off the alarm. Settings for threshold - Only above certain weight, the alarm will work. - If there is no proper threshold, alarm will not stop and keep go on and on (False alarm). - If the threshold is too high, alarm will never work even if you are still sleeping on the bed (Miss). 65Kg 5Kg

19. The algorithm of the alarm clock Start Active time zone? No Remote controllerunlock Yes Alarm bell does not ring Remote controllerlock No Pressure over threshold? Yes Alarm bell rings

20. Targets Prerequisites Those who have difficulties in waking up in the morning. Those who use his/her bed alone. Those who have no reluctance to use new kinds of products. Targets Workaholics & Busy students Parents who have difficulties waking up their children.

21. Target 1 – Busy People with ambition • Features • - People who are too busy to sleep • enough. • E.g. YonseiUniv senior students • - Oversleep could be a fatal • mistake. • Benefits • - There will be 0% possibility to • oversleep with our product.

22. Target 2 – Parents with adolescent children • Features • - Parents who have problem in waking • up their children. • E.g. Parents of the high school 3rd • grade student • - For students who studied hard even till • late night, it is hard to wake up in the • morning. Therefore, parents have • difficulty in waking up their children. • Benefits • - Parents would not need to wake up • their children •  More sleep in the morning • - Children would have good sleep • habit by themselves

23. Things to consider Technology perspective - We could think more about which material to use for the alarm mat and the price range. 1 2 • User perspective: • - Will there be enough demand for this kind of extreme • alarm  We could target niche market.

24. The Toughest Alarm In The World Thank You • Toughest alarm in the world.