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The Law of the Few

The Law of the Few. By: Katherine Bermudez, Shannon Ignacio, Sehvrine Lezeau, Ivana Marin, Jennifer Martinez, Sylvia Mavrakis, and Andrea Mendoza. Connectors. “People with a truly extraordinary knack of making friends and acquaintances.” (page 41)

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The Law of the Few

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  1. The Law of the Few By: Katherine Bermudez, Shannon Ignacio, Sehvrine Lezeau, Ivana Marin, Jennifer Martinez, Sylvia Mavrakis, and Andrea Mendoza

  2. Connectors • “People with a truly extraordinary knack of making friends and acquaintances.” (page 41) • These are the types of people who basically know everyone and introduce us to our social circles. • Personality: curious, self-confident, sociable • “Their (connectors) importance is also a function of the kinds of people they know.”(page 46)

  3. Connectors Continued • Ex: Lois Weisberg Chicago’s Commissioner of Cultural Affairs ran a “drama troupe” founded The Paper, an underground newspaper public relations job for injury rehab institute worked at law firm called BPI so on and so forth. . • Involved in many kinds of social groups in which he/she may be acquainted with people from more social groups. • As a result, connections never end when Connectors become acquainted with other Connectors

  4. Mavens • “One who accumulates knowledge” (page 60) • They are the type of people who who one would depend on for information. • Once they accumulate information, they have the need to share it with others. They “solve other people’s problems by solving their own” (pg 66) • Mavens initiate discussions with consumers and respond to requests. • Generally provide information that the Connector spreads. • Socially motivated

  5. Mavens Continued • Ex. Mark Alpert -Economist -Knowledgeable about the ways of the marketplace -Knows and understands every deal and quality of most products such as cars, television, electronics, places to stay, etc. -Will provide any type of information needed without coming off as a ‘know-it-all’.

  6. Salesmen • Persuasive people are needed to start a social epidemic. • Salesmen possess the skills to persuade us when we are not convinced of the message. • Subtle non-verbal cues are as or more important than verbal cues. • Tom Gau - Natural exuberance, rational arguments, enthusiastic, charming, extrovert. • Ex: Was able to buy a house for a ridiculously low offer. • Peter Jennings - Newscaster for ABC • Ex: Face expression showed subtle pro-Reagan bias → influenced the voting behavior of ABC viewers; In Cleveland: 75% of ABC viewers voted for Reagan vs. 61.9% of CBS or NBC viewers. • Howard Friedman - Psychologist at University of California at Riverside • Ex: Developed affective Communication Test to measure the ability to send emotion to be contagious.

  7. Salesmen Continued • “Interactional Synchrony”- Rhythmic physical dimension • Ex: Connection of emotion through movement in the body • “Motor mimicry”- Mimic the emotional state (infect each other with our emotions.) • Ex: I smile and you see me and smile in response - it’s not just you imitating or empathizing with me. It may also be a way that I can pass on my happiness. (Pg.84) • “Senders”- People who are very good at expressing emotions and feelings, which means that they are far more emotionally contagious than the rest of us. • Ex: Friedman paired senders with inexpressive people and found that although the sender could change the other person’s mood, it didn’t work the other way.

  8. Paul Revere • Midnight Ride: Started a word-of-mouth epidemic and William Dawes’s ride didn’t • The reason for that is the differences in their social status and different characteristics • Revere was a connector and a maven • He was intensely social and outgoing • Played an active role in his community; knowing both the people and any important information in the town • He knew how to spread the news as far and wide as possible • Dawes lacked the social gifts that Revere had

  9. Paul Revere Continued • Connectors help us connect with other people • Information specialists help us connect with new information • Considered to be a connector as well as an information specialist • Actively engaged in gathering information about the British • A maven - One who accumulates knowledge • Gains information, but also passes it on to others

  10. The Great Gatsby

  11. The Great Gatsby • Gatsby: the Connector -highly sociable and self-confident -has many acquaintances (from Kentucky, army, socialites, etc) -threw extravagant parties where different kinds of people mingled “He had one of those rare smiles with a quality of eternal reassurance in it, that you may come across four or five times in life. It faced, or seemed to face, the whole external world for an instant and then concentrated on you with an irresistible prejudice in your favor.” (The Great Gatsby)

  12. The Great Gatsby Continued • Jordan Baker: the Maven -very informative socialite -knew about Gatsby’s reputation and past, Tom’s mistress, Daisy’s relationship with Gatsby, etc. -told Nick about the lavish parties that Gatsby throw • Nick Carraway: the Salesman -emotionally involved -convinced Daisy and Tom to attend Gatsby’s party -talked Gatsby into staying and catching up with Daisy

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