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PR Organizational Setting

PR Organizational Setting. Roles. Comm technician : Entry level Do not participate significantly in management decision making ang strategic planning Expert prescriber : As expert practitioner define the problem, develop the program & take full responsibility for its implementation.

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PR Organizational Setting

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  1. PR Organizational Setting

  2. Roles • Comm technician : • Entry level • Do not participate significantly in management decision making ang strategic planning • Expert prescriber : • As expert practitioner define the problem, develop the program & take full responsibility for its implementation

  3. Roles • Comm facilitator : • Serve as laiasons, interpreters, and mediators between an organozation and its publics. • Maintain to-way comm & facilitating exchange by removing barriers in relationship and keeping channel of comm open. • Management & publics in mutual interest

  4. Roles • Problem-solving facilitator : • Collaborate & consultation with other to define and solve the problem • Factored into management decision making

  5. Organizational environment and roles

  6. An Intro... Of Objective • PR memerlukan struktur yang fleksibel, organik, responsif dan kreatif • Untuk mementapkan kerja PR dalam iklim yang organik dibutuhkan objective • Objective adalah titik spesifik yang hendak dituju • Aims adalah objective yang terlalu umum dan bersifat kualitatif

  7. Corporate goals • Official goals • Biasa disebut mission, yakni maksud perusahaan didirikan, isinya bersifat umum dan idealis • Operative Goals • Merupakan penjabaran yang realistis atas operasi perusahaan

  8. Syarat sebuah objevtive (PR) • Harus dinyatakan secara tertulis • Harus dinyatakan secara jels dan singkat • Harus spesifik pada batasan tertentu (pekerjaan & waktu) • Harus dapat diukur • O PR harus konsisten dgn O Corporate • O harus dapat dijangkau

  9. 5 model hubungan PR dan Marketing • Terpisah tetapi sama fungsinya • Sama fungsinya tetapi tumpang tindih • Pemasaran lebih dominan • PR lebih dominan • Pemasaran dan PR punya fungsi yang sama

  10. An Intro... Of Stakehonders • Perusahaan tumbuh dan berkembang atau sebaliknya di dalam suatu masyarakat • Tugas PR adalah membina hubungan baik dengan pihak2 lain melalui proses komunikasi • Stakeholders; adalag setiap kelompok yang berada di dalam maupun di luar yang mempunyain peranan penting dalam menentukan keberhasilan perusahaan

  11. Kepentingan Stakeholders

  12. Stakeholders

  13. Desain Organisasi menghadapi Keadaan Lingkungan STABLITIAS Stabil Labil Sederhana Kompleks KOMPLEKSITAS LINGKUNGAN

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