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THAILAND

ADOC 2.0 WEEK 2009. Case of Technological Institute of Sonora (ITSON University): SonoraSoft Software Technology Park. VIETNAM. PAPUA NEW GUINEA. INDONESIA. CHILE. PHILIPPINES. PERU. THAILAND. MEXICO. MEXICO OCTOBER 2009. Backgrounds.

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THAILAND

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  1. ADOC 2.0 WEEK 2009 Case of Technological Institute of Sonora (ITSON University): SonoraSoft Software Technology Park VIETNAM PAPUA NEW GUINEA INDONESIA CHILE PHILIPPINES PERU THAILAND MEXICO • MEXICO • OCTOBER 2009

  2. Backgrounds • In 2005 begins the project to create a Technology Park as part of one innovation ecosystem with the purpose to generate an confident environment and sense of community for a cluster of development software enterprises (SMEs) that give them opportunities of learning and innovation,

  3. knowledge transfer and improve their performance as key elements for the competitiveness, employment generation, wealth creation and regional development, giving as result SonoraSoft Technology Park which was opening in November 2007. Backgrounds

  4. SonoraSoft Localization CIUDAD OBREGON, SON. SonoraSoft Software Technology Park Itson o

  5. Actors for propelling Economic and Social Growth Old model Government leads economic growth through decisions and incentives in public policy. New model Economic development is a Collaborative Process that involves government (3 levels), enterprises, university and researchcenters among others such as institutions for collaboration. Politics for economic development based in clusters Development of internal markets Regional Development

  6. Innovation and regional development Public Policy for clusters: An OCDE perspective with applications for the case of Mexico

  7. Public policies for innovation Priority matter between OCDE countries. Horizontal strategy, several researches are running. National and regional level (Mexico, etc,) Regional level : North of England (United kingdom), Piamonte (Italy)

  8. Implementation of policy instruments about: Education for all levels. Formation of entrepreneurs Incubation of technological base enterprises Financing and income taxes incentives Regulations and competition Intellectual property. Public policies for innovation

  9. Analysis about collaboration and organization forms among important actors Different levels of government and among organizations of each level Private sector (enterprises, clusters, financial intermediary, consultants) Universities, research centers. Consolidation of regional innovation systems Public policies for innovation

  10. The software industry has one of the most growing rates at world level. Sonora respect to others States of Mexico, has a very well rate in the state level based in the knowledge economy, its rated is in the first six places. The federal and state governments have public policies to support the ICTs with the PROSOFT program. The relevant factors in the creation of SonoraSoft

  11. The excellent geographic position of the state and the country respect the biggest software market in the world, USA. The regional companies are willing to support the promotion and creation of the software industry for the economy reconversion. Availability of human capital by the universities of the region. The relevant factors in the creation of SonoraSoft

  12. Involvement in the Regional Development National Plan for Development • Promotion for the productivity and competitiveness • Small and medium enterprises • Rural area • Tourism • Integral regional development Government Academia Private enterprises Sonora’s Plan for Development • Competitiveness • Regional development • Organizational effectiveness • Articulation and coordination • Research and alliances and partnerships ITSON Planning for regional development Strategic projects in cooperation 5

  13. ITSON´s Strategic Model DIAP PTSw CIIBAA Improve of results of the vision: Survival, health, Self-sufficiency and social welfare Ecosystems of innovation Financial Support Market CETT CRIDA Enterprises of social impact Businessman Managers Professionals Acceleration and Incubation Novutek PMSEE CUDEC Logistic Support CeIDE Technological Support Strategic Initiatives VU PATTE Strategic Projects Incubadora Academic Development (academic programs, R & D, Consultant…) Programas de Extensión, Educación Continua y Vinculación Social Capital CA y LGA Programas deLicenciatura Programas de Maestría Programas de Doctorado Programas deInvestigación Consultoría

  14. To be a key factor in the economic transformation of the region Producing world-class software with business vision, business and social conscience.  Build on the industry, demand for professionals aligned with the training capacity of universities in the state.  SonoraSoft Objectives

  15. Set up the profiles of university graduates to industry needs in order to minimize time and cost of the learning curve.  Design, build and consolidate a model of interrelation between the companies, allowing everyone in the industry work together efficiently by means of a cluster, in projects that require it.  SonoraSoft Objectives

  16. Incubation of technology-based companies  Share knowledge and technology among universities, research centers, government, business and market.  Sonora Mexico has a position as a leader in the software industry To be a high quality employment source SonoraSoft Objectives

  17. SonoraSoft Operative Model to suport the cluster (SMEs) Provide support to generation of new enterprises of IT BASED, providing techical support, space Advising, offering strategies for financing and conect with investors. Financial center Business Incubator Broker Accelerator Support the comercialization services for the product and services. Maturity level, protencially successful for national and international markets Administartion Center for Strategic Studies Competencies Development center This area will be in charge of intelligence of the market, value info. Provide services: organización development, competencies performance evaluation, recruting talents Novutek (as the Anchor Enterprise) Share services center Is the first development software enterprise established in the park Innovation and development center This provide financial support services: payroll managment, accounting, payable etc. Services of applied reserch and technology transference to new products development for organizations established in the park

  18. Growing Plans Innovation in Products and market International Habilitationof Innovation Innovation in Processes and products $ USA Habilitation of enterprises $ Innovation in processes Innovations Mexico Habilitation $ Solutions Basic Development with focus process Custom development Specialized Software 1 year 2 years 3years

  19. Investment phase 1: 105mp (3has of urbanization. Construction of productive building 6327mt2 services, parking, and green areas) Investment phase 2: 90mp. (Second productive building 8000mt2, green areas) Second building to start construction fall 2008 and it will be finished this 2009. Partners in the Park: IMPULSOR (government), ITSON, and TI Sonora, Achievements

  20. Achievements • Tenants: • Hosting about 200 professionals employments. • Status. First building occupied 90%. • Two new incubated enterprises of technological base. • SMEs have clients in USA

  21. RELATED TO THE PRODUCTS MARKET SCALE AND FLEXIBILITY: SMEs combine installed capacity to satisfy at comparatively low cost, quickly and reliable to the changing demand. LEARNING AND INNOVATION: the cluster facilitate the detection of new needs and market trends, delimiting the unfair competition Achievements and Experience to the SMEs

  22. POSITIONING AND RECOGNITION: Today they have a greater presence and more visible to customers in the market, even commercial, cultural or geographically distant. Is easier to get business certification in this industry in CMMI, this is because the government support as a cluster. Achievements and Experience to the SMEs

  23. Experience of internationalization for Mexican enterprises Mexico is preparing to play an important role in the knowledge economy through the international program business acceleration technology is currently offered in Silicon Valley, Austin, Montreal, Madrid, Michigan and Arizona Novutek Software Factory (ITSON) provides specialized software products for domestic and international markets, using world-class certified processes (CMMI)

  24. RELATED TO THE MARKET FACTORS OF PRODUCTION LABOR MARKET: It has accelerated training and certification of skills through government support. Achievements and Experience to the SMEs

  25. FINANCIAL MARKET: credit agents are provided with the measurement of systematic risk, this ones can be commercial or technological ECHNOLOGY MARKET: It is giving the generation and transfer of knowledge applied and available commercially Achievements and Experience to the SMEs

  26. RELATED TO THE AUTHORITIES PRESENCE AND KNOWLEDGE: It is promoting the achievement of regulations, technical standards, development programs, more realistic in which businesses operate as a group. Achievements and Experience to the SMEs

  27. ACCESS TO INFORMATION AND WIDER STRATEGIC VISION: It participates with strategic character in the diagnosis of opportunities and challenges of general or regional competitiveness, and gets feedback on several levels of the government to the design of public politics more suitable to increase the income and social welfare. Achievements and Experience to the SMEs

  28. Attracting national and international companies Generation of international alliances Greater involvement of the SMEs with the university The focus of the cluster towards a niche market opportunity Challenges of SonoraSoft

  29. Increased international marketing to the U.S. market Increased attention to critical success factors such as: national and international transportation means (flights), professional human resource, bad economic situation. etc Challenges of SonoraSoft

  30. Impact of the crisis in Mexico Currency flow (Millions of US Dollars)

  31. Consolidation of the research entities, innovation, strategy studies and of human resources through formal alliances with the university Creation of a state board to support the software industry Future plans

  32. Generation of a national and international marketing promotion plan of SonoraSoft Consolidation of the model business incubation and acceleration through alliances with international incubators such as I3P Polytechnic Institute of Torino Italy and interchange of technology with The III of Taiwan. Future plans

  33. THANKS FOR YOUR ATTENTION

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