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Cloud Computing: Transforming Business with SaaS & Mobile Apps

Discover how cloud computing, Software as a Service (SaaS), and mobile apps are revolutionizing businesses. Learn about the benefits, concerns, implementation strategies, and case studies in this evolving technology landscape.

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Cloud Computing: Transforming Business with SaaS & Mobile Apps

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  1. Emerging Technologies AASCIF IT Committee Emerging Technologies Cloud Computing Software as a Service Mobile Apps

  2. What is Cloud Computing? • Simply stated: Cloud = Internet • So…Cloud Computing = Internet-based Computing • More precisely, Cloud computing is: • using information technology as a service. • having services that are available over a network. • using encapsulated services that have an API. • adding to the efficiency for deploying applications. • billing by consumption.

  3. Cloud Service Models • Solutions range in category from course to fine grained, with the potential for course-grained solutions to be made up of fine-grained resources. • *Software as a Service (SaaS) • *Platform as a Service (PaaS) • *Infrastructure as a Service (IaaS) • Storage as a Service (SaaS) • Database as a Service (DaaS)

  4. Cloud Offerings by Service Software as a Service (SaaS) Facebook, SalesForce.com, Gmail Platform as a Service (PaaS) Google App Engine, Microsoft Azure Infrastructure as a Service (IaaS) 3Tier, Amazon EC2, Rackspace, GoGRID More Structured Less Control More Control Less Structured

  5. Cloud Delivery Models • Private • Uses cloud technologies to expose services across a private enterprise. • Public • All information access is housed in the public domain. • Hybrid • A combination of public and private services.

  6. Cloud Concerns/Issues • Security - #1 concern • Availability (mission critical vs. not) • Compliance • Price • Training • User Experience (UI design, Speed) • Data Ownership

  7. Some Cloud Myths • One single “Cloud” • All that is needed is a credit card • Reduces workload • Seamless integration (datacenter to public) • Always saves money • Provider can guarantee security

  8. Software as a Service (SaaS) • SaaS is the delivery of an application over the Internet, usually accessed through a browser. • Aka: web-based software, on-demand software or hosted software. • Multitenant Architecture, Easy Customization, Better Access • SaaS Integration Platform (SIP) - 3rd wave in software adoption.

  9. Benefits of SaaS • Lower entry cost. • No upfront investment in servers. • No software licensing. • No software updates for customers. • Global availability. • High Adoption. • Ease IT pain. • One application to maintain for providers.

  10. SaaS Adoption • "Although SaaS will keep gaining ground in CRM and HR applications, SaaS will also pick up considerable momentum in online backup, Web conferencing, collaboration, and IT systems management.” Forrester, March 2009

  11. What’s being offered as SaaS? • Billing • CRM • Collaboration • Content Management • Document Management • ERP • Financials • Health and Wellness • Personal Productivity • Project Management • Sales • Security

  12. SaaS Adoption Concerns

  13. SaaS Implementation Strategy • Select the provider • Sign Contract • Detailed Exit Strategy • Manage Relationship • Contingency Plan • Interoperability • IT’s Role • Executive Support • Align to Company Objectives

  14. IaaS Vendor Comparisons

  15. Ways we are using the cloud services • Mash-ups • Effectively mesh with on-site architecture. • Utility API’s • Virtual Servers and Storage, accessed on demand. • Web Service Calls • Google Maps, ADP payroll, U.S. Postal • Managed Services • Exposed to IT and not the users.

  16. Takeaways • Expectation that Cloud Computing will be the wave of the future. • Security remains a concern and an attractive target for hackers. • There remains a need for standards across vendors. • Promise of cost savings along with scalability and availability. • Only time will help with vetting and acceptance.

  17. Case Studies • IWIF • Data Mining – Policy and Claims • Correspondence (Cedar) • Agency Port • Helpdesk Application

  18. Mobile Apps

  19. 110% Growth Last Year 2007 2008 2009 2010 Mobile Web Usage

  20. Still only a tiny slice of the whole

  21. Customer Requirement Or Pure Marketing?

  22. Technology Adoption Trends Banking Personal Lines Insurance Commercial Lines Insurance

  23. Cloud Computing in Banking

  24. Mobile Banking Customers Growing Fast

  25. Personal Auto Apps for iPhones are a common starting point in Insurance Geico Nationwide Personal Auto State Farm iWrecked Geico American Family Progressive Highmark Other Products iPhone Other Mobile Platform

  26. Example:Progressive Here are just a few of the things you can do with the Progressive App on iPhone, Blackberry, Android: Log in to your policy Make a payment, using billing information stored in your progressive.com account. Find a local agent to help you shop for an insurance policy. Report an accident to Progressive, and locate a Service Center. Find a local Service Center Track your claim Get vehicle information, such as cost-to-insure ratings, recalls, and crash test ratings Estimate your budget and monthly loan payment using car shopping calculators. Watch our commercials anytime with on-demand viewing.

  27. Example:Highmark Highmark BCBS Rolls Out iPhone App. Plan members can Find participating medical facilities (hospitals or urgent care) Find participating health care providers (doctors or clinics) Find pharmacies Use GPS to limit searches to nearby services Use phone integration to initiate the contact Research health topics by topic or symptoms Delivered via iTunes Use ADAM as a source of online information and technology vendor to help create the application.

  28. Case Studies • Missouri Employers Mutual • CRM • Status: Implemented • Oracle on Demand • E-mail and Office Productivity • Gmail and Google Apps • Status: • Gmail: Research complete, business case in process Google Apps: Concept assessment

  29. Case Study Customer Relationship Management at MEM

  30. Oracle on Demand Implemented General Market Players Special Market Players • Oracle on Demand • salesforce.com • BlueRoads • ClickCommerce

  31. Drivers for a Cloud Solution • Shorten time to market • Outcomes understood but requirements to get there were nebulous • Size of deployment would be based on achievement of outcomes • Variable vs. fixed expenses

  32. Live since 2008 • 78 internal users active on the system • Tracking all agency interactions including prospecting • Calendaring and scheduling • Interfacing with policy management and billing • Users consider it a success! • Little demand on Information Services efforts

  33. Case Study E-mail and Office Productivity Research at MEM

  34. 68% expect to change in-house e-mail delivery, their reasons… Source: Forrester Research

  35. What method will they consider? Source: Forrester Research Multiple answers allowed by respondents

  36. Smaller the firm, larger the benefit Cost per mailbox Source: Forrester Research

  37. Options Under Review… • In-house Microsoft Exchange • Hosted Microsoft Exchange • Google Solution

  38. Discussion… • Who is using cloud computing? • Do you agree with the concerns? • What major challenges did you or do you see? • Who is working with Mobile Apps? • Other questions or concerns?

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