1 / 13

Airtable's Content Marketing Strategy

With 250,000 strong users, Airtable has emerged as one of the most powerful project management tools in the market today. Their unique approach to content marketing plays an important part in their overall success. <br><br>In our latest case study, we delved into Airtableu2019s content marketing strategy, and analysed different content formats used by them. Read the complete post by Narrato here - https://narrato.io/blog/content-marketing-case-study-on-airtables-content-marketing-strategy-tactics-and-examples-uncovered/

narratosocial
Download Presentation

Airtable's Content Marketing Strategy

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. narrato Content Marketing Strategy A Case Study

  2. narrato Contents Airtable's Content Marketing Strategy Airtable Resources Airtable Blog Airtable Inspiration Section Airtable on Social Media Airtable on YouTube Airtable's 'This is How' campaign Airtable Community Forum Podcasts Airtable Templates

  3. narrato Airtable's Content Marketing Strategy In this case study, we take a deeper look into Airtable's content strategy to understand what they've been doing right.

  4. Airtable Resources Content in the Resources section is categorised for different audiences - Educational Material - Guides, articles, blogs, and support docs Material for developers -Technical content like API docs, custom extensions, and more narrato

  5. narrato Airtable Blog Simple but informative content like how-to articles, step-by-step guides, tutorials, etc Product-led content marketing approach in their Articles section

  6. narrato Airtable Inspiration Section Social proof in the form of customer stories and case studies Major brands like Netflix, Time, and GitHub also contribute to it

  7. Airtable on Social Media Social media content: Blog post promotions, event promotions, polls, and updates Focus is on building a strong community rather than running after virality narrato

  8. Airtable on YouTube Videos on workflow management, design, Airtable tips and tricks, etc Tastefully shot interviews and behind-the- scenes of customers testimonials 'Table Talk' series: Team members answer audience questions and share valuable insights narrato

  9. Airtable's 'This is How' Campaign 15-second ads showing different scenarios where Airtable helps a business grow This campaign shows Airtable's versatility and flexibility as their biggest USP narrato

  10. Airtable Community Forum Regular announcements and updates Ask the Community: Users post questions seeking help for using and setting up Airtable Show and Tell: User-generated content Development and integrations narrato

  11. narrato Podcasts Airtable founders feature in quite a few podcasts spreading the word about their brand

  12. narrato Airtable Templates Airtable shares templates for various use cases They also articles and blog posts recommending the best templates to use for a particular function

  13. Thank You Read the full Case Study on Airtable's Content Marketing Strategy on the Narrato blog https://narrato.io/blog/content-marketing- case-study-on-airtables-content- marketing-strategy-tactics-and-examples- uncovered/ narrato

More Related