1 / 13

Marketo's Content Marketing Strategy

Established in 2006 and recently acquired by Adobe, Marketo is a marketing automation software that has built itself into a tech giant over the years. It was, in fact, one of the companies that started out when the SaaS revolution was relatively new. Given that it is a foundational SaaS business, it would be interesting to examine the role content marketing played in its success. <br><br>Read Marketo's content marketing case study here- https://narrato.io/blog/content-marketing-case-study-marketos-winning-content-marketing-strategy/

narratosocial
Download Presentation

Marketo's Content Marketing Strategy

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Content Marketing Strategy narrato

  2. 1. Marketo's SEO strategy CONTENTS 2. Well-categorized Resource Center Problem 3. Marketo Blog 4. CMO Nation 5. Marketo Success Kits 6. Marketing Nation community 7. Customer stories as case studies 8. Webinars and events 9. Marketo’s social media presence 10. Marketo University narrato

  3. MARKETO'S SEO STRATEGY John Miller, the brain behind Marketo's content marketing plan, used classic SEO techniques to find potential users even before they had a product ready narrato

  4. A WELL-CATEGORIZED RESOURCE CENTER Guides, articles, cheat sheets, infographics, videos, worksheets, e-books, etc. Option to filter through the resources based on topics narrato

  5. MARKETO BLOG Blog is extremely well-segmented Jon Miller's formula was simple – write well-researched articles addressing a customer pain point, and intelligently offer the product as the solution. narrato

  6. CMO NATION A learning hub for marketers to gather creative insights about the future of marketing, the current state of the industry, etc. Thought leadership content Purpose: Strike conversations with the audience narrato

  7. MARKETO SUCCESS KITS Each success kit is a compilation of cheat sheets/worksheets, blogs, webinars, case studies, and everything one might need on a topic narrato

  8. MARKETING NATION COMMUNITY User community asks questions, share their best practices, etc. There's also a Marketo Champions Blog, where Marketo Champions can publish their own blog posts narrato

  9. CUSTOMER STORIES AS CASE STUDIES Case studies to show how their major clients (like Fujitsu, Panasonic, and Roche Diagnostics) benefited from their product narrato

  10. WEBINARS AND EVENTS A whole page dedicated to webinars Webinars help reach out to new customers and build relationships with existing ones Marketo also holds annual conferences from time to time narrato

  11. MARKETO’S SOCIAL MEDIA PRESENCE Focuses on marketing tips, event announcements, blog promotions, feature updates, and more Provides relevant and succinct information to their users narrato

  12. MARKETO UNIVERSITY Provides educational resources to users who want to level up Each course also explains how users can get the most value out of Marketo products. narrato

  13. narrato THANKS! To read the entire case study, head on to the Narrato blog. https://narrato.io/blog/content-marketing-case-study- marketos-winning-content-marketing-strategy/

More Related