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Economy & Culture. Roaring Twenties. I. New Economy A. Technology 1. Electricity Rising Demand 1913-1927 4x Customers 16% to 63% w/ lights 2. New Products. Roaring Twenties. I. New Economy B. Consumerism. Roaring Twenties. I. New Economy B. Consumerism 1. Buying on Credit
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Roaring Twenties • I. New Economy • A. Technology • 1. Electricity • Rising Demand • 1913-1927 4x Customers • 16% to 63% w/ lights • 2. New Products
Roaring Twenties • I. New Economy • B. Consumerism
Roaring Twenties • I. New Economy • B. Consumerism • 1. Buying on Credit • Old View v. New View • Installment Plan • 1929 = 60% Cars, 70% of furniture, 80% vacuums, radios, refrig., 90% sewing & washing machines
Roaring Twenties • I. New Economy • C. Advertising
Roaring Twenties • I. New Economy • C. Advertising
Roaring Twenties • I. New Economy • C. Advertising • 1. Bruce Barton “Picked up 12 men from the bottom of society and forged an organization that conquered the world.”
Roaring Twenties • I. New Economy • D. Increased Productivity • 1. Scientific Management • E. Henry Ford & Automobile • 1. Model T
Roaring Twenties • I. New Economy • E. Henry Ford & Automobile • 2. Assembly Line • 3. Factory Town & Philosophy
Roaring Twenties • I. New Economy • F. Impact of Automobile • 1. Economic Impact • 2. Social Impact
Roaring Twenties • I. New Economy • G. Labor in the New Era • 1. “Welfare Capitalism” • 2. “American Plan” (open shop) • 3. Hard Times for Organized Labor • H. Farm Problems
Roaring Twenties • II. New Culture • A. Entertainment/Mass Media • 1. Radio • a. 1920, KDKA (Pittsburgh)
Roaring Twenties • II. New Culture • A. Entertainment/Mass Media • 1. Radio • b. 1930 = +800 stations & 10 million radios • NBC & CBS
Roaring Twenties • II. New Culture • A. Entertainment/Mass Media • 1. Radio • c. Bring People Together
Roaring Twenties • II. New Culture • A. Entertainment/Mass Media • 2. Movie Industry
Roaring Twenties • II. New Culture • A. Entertainment/Mass Media • 2. Movie Industry
Roaring Twenties • II. New Culture • A. Entertainment/Mass Media • 2. Movie Industry http://www.youtube.com/watch?v=2MUBrClhgks http://www.youtube.com/watch?v=MdPgGqnjSTI
Roaring Twenties • II. New Culture • A. Entertainment/Mass Media • 2. Movie Industry The Jazz Singer
Roaring Twenties • II. New Culture • A. Entertainment/Mass Media • 2. Movie Industry Mary Pickford Clara Bow
Roaring Twenties • II. New Culture • B. Popular Heroes • 1. Sports
Roaring Twenties • II. New Culture • B. Popular Heroes • 1. Sports http://www.youtube.com/watch?v=uS7Iq_I0i6M
Roaring Twenties • II. New Culture • B. Popular Heroes • 1. Sports
Roaring Twenties • II. New Culture • B. Popular Heroes • 2. Charles Lindbergh
Roaring Twenties • II. New Culture • B. Popular Heroes • 3. Amelia Earhart
Roaring Twenties • II. New Culture • C. Women & Changing Roles • 1. Revolution in Morals • a. Flapper Image • b. Sigmund Freud
Roaring Twenties • II. New Culture • C. Women & Changing Roles • 1. Revolution in Morals • c. Margaret Sanger & Birth Control
Roaring Twenties • II. New Culture • C. Women & Changing Roles • 2. At Home, Divorce, & Education “No Ring”
Roaring Twenties • II. New Culture • D. Jazz Age
Roaring Twenties • II. New Culture • E. Harlem Renaissance • 1. Poets and Musicians • 2. Marcus Garvey • a. UNIA & “Back to Africa” Zora Neale Hurston
Roaring Twenties • II. New Culture • C. Literature of Alienation • 1. “Lost Generation” • H.L. Mencken • F. Scott Fitzgerald • Theodore Dreiser • Ernest Hemingway • Sinclair Lewis • William Faulkner • Poetry—Eliot, Frost, Cummings • 2. Architecture—Frank Lloyd Wright