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The e-Stewards Difference

The e-Stewards Difference. Webinar for Certification Bodies March 13, 2012. Webinar Overview. BAN initiatives toward globally responsible recycling that are driving the market to e-Stewards recyclers e-Stewards Certification basics Differences in standards, rules, oversight

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The e-Stewards Difference

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  1. The e-Stewards Difference Webinar for Certification Bodies March 13, 2012

  2. Webinar Overview • BAN initiatives toward globally responsible recycling that are driving the market to e-Stewards recyclers • e-Stewards Certification basics Differences in standards, rules, oversight • Benefits that ONLY Certified e-Stewards Recyclers can access

  3. Driving the Market toResponsible Recyclers Speaking Out

  4. BAN Exposés

  5. BAN Exposés Driving the Market to Responsible Recyclers

  6. First Criminal Charges Against US Exporter of Electronics

  7. Investigation = Accountability

  8. Tracking Containers

  9. Working with Enforcement Driving the Market to Responsible Recyclers

  10. Interagency Task Force on Electronics Stewardship

  11. Interagency Task Force on Electronics Stewardship • BAN worked on EPA and GSA to ensure that e-Stewards was accepted as a viable Certification even though EPA sponsored R2 • Task Force Recommends that all Federal Agency Waste must go to Certified Recyclers Driving the Market to Responsible Recyclers

  12. Responsible Electronics Recycling Act (RERA)

  13. Responsible Electronics Recycling Act • BAN/ETBC working to drive support from OEMs, Retailers; Bipartisan support • Passage will provide far more business for U.S. recycling operations Driving the Market to Responsible Recyclers

  14. International Policy Negotiations Driving the Market to Responsible Recyclers Basel Convention -- Advocating for Domestic Recycling

  15. Major Breakthough at Basel Convention COP10 Meeting October 17-21 Cartagena, Colombia

  16. Signing Enterprises to Support e-Stewards Recyclers

  17. Full Service Website +8,000 UNIQUE HITS PER MONTH, +20,000 PAGE VIEWS PER MONTH

  18. blog.ban.org

  19. E-Stewards Face to Face Meeting Chicago, March 2011

  20. The e-Stewards Standard: Working with and for recyclers The e-recycling standard that: • Is developed by leaders in the recycling & asset recovery industries, not the lowest common denominator • Implements existing laws pertaining to international trade in e-waste, including for ‘Reuse’ • Employs Sanctioned Interpretations to ensure on-going clarity, flexibility, and a single source for answers to questions about the standard • Has a single Program Administrator • Now fully incorporates the R2 Practices, unless client does not want R2 certification

  21. The e-Stewards Standard: Working with and for recyclers • Completing its first formal revision, 3 years after first version • Multi-stakeholder process involved: • e-Stewards Leadership Council’s Technical Committee and its seven Topic Teams (open to all e-Stewards) • Experts in H&S, data security, battery testing, downstream accountability • Pilot testing of brominated flame retardants by UC Berkeley • Input from corporate customers of e-Stewards recyclers • Final Draft Version 2.0 was released 3-6-12 and now in 3-week public comment phase

  22. e-Stewards StandardDraft Version 2.0 • User friendly: Improved formatting and readability • Better integration of the industry-specific e-Stewards requirements into ISO 14001 • Companies no longer required to submit air monitoring results in an online database

  23. e-Stewards StandardDraft Version 2.0 • An allowance for limited electronic equipment destined for reuse to be exempt from the requirement to be tested and fully functional • Variable requirements for downstream accountability, depending on the type of downstream vendor • A requirement to link the internal twice-a-year mass balance accounting to corresponding shipping records for that same period

  24. e-Stewards StandardDraft Version 2.0 • Increased requirements for plastics & rare earth metals • Increased requirements for in-house management of hazardous/problematic materials; fire and facility safety; storage, transportation • Export requirements that better reflect existing international laws governing the trade in electronic waste

  25. e-Stewards Now Includes R2 • Executed via Sanctioned Interpretation #9 • Requires CBs to provide R2 certificates with e-Stewards certification, upon request • R2 optional as long as the e-Stewards Standard requirements are met

  26. How is e-Stewards Certification Different? e-Stewards Certification is the ONLY certification that: • Includes 3 standards in one: e-Stewards, R2, ISO 14001 • Requires implementation of international law by preventing export of toxic e-waste to developing countries (Ban Amendment of the Basel Convention) • Tested-working equipment may be exported anywhere in the world if importing country allows • Non-working equipment must be refurbished or recycled in 34 OECD countries • Has the ability to remove egregious violators via the new Critical Non-Conformity Policy • Prohibits the use of prison labor • No sensitive data in the hands of prisoners • No captive labor working on hazardous materials • Is backed by a global marketing program that drives the market to Certified recyclers

  27. e-Stewards Marketing • e-Stewards Tool Box • e-Stewards Enterprise Program • Social Media

  28. e-Stewards Toolbox On-line tools available only to e-Stewards • Approach: Arm sales and marketing personnel at e-Stewards companies with effective tools to sell their company and services as an e-Stewards Recycler • Contents: Customizable sales brochures/fliers, videos, PowerPoints, sales training tools and much more

  29. Win and Retain Customers with the Enterprise Program The e-Stewards Enterprise program recognizes, promotes and supports companies (including your customers) that use e-Stewards Recyclers

  30. Enterprise Program Strategy • Approach: Support and publicly recognize organizations that use e-Stewards Recyclers • Raises visibility for e-Stewards Initiative • Solidifies e-Stewards Recyclers’ client relationships • Attracts new business to e-Stewards Recyclers • Results: • Program Launch: 14 Enterprises/Today 55

  31. 15 April 2010 Launch 1st e-Stewards Enterprises

  32. e-Stewards Enterprises Today(partial list)

  33. Social Media – Reaching the Masses

  34. Traditional Media Reach BAN’s ability to draw attention to global e-waste issues and responsible e-recyclers is second to none These features alone have reached over 30 million people

  35. Twitter, Facebook and Video Twitter: Twitter mentions up 200% and followers doubled in past 3 months. -Followers include media, consumers, e-Stewards Enterprises and e-Stewards recyclers Facebook: Content views up 312% and fan engagement up 314% in the past 3 months Video: Vimeo & YouTube channels are keyword-optimized and ready for distributing new video content

  36. How the Websites Compare e-Stewards.org R2Solutions.org SEO = 39 No blog 120 inbound links No FaceBook page No Twitter account • Search Engine Optimization (SEO) = 60 • Blog • 626 Inbound links (websites and blogs pointing to site) • Active FaceBook page • Active Twitter account

  37. Reaping the value:Selling your e-Stewards Certified Business

  38. What distinguishes e-Stewards Recyclers? • Features customers need to know: • No export of hazardous waste to developing countries • No toxics in solid waste landfills or incinerators • No prisoner processing of data or toxic materials • A formal EMS, based on international EMS standard • Comprehensive worker health and safety requirements • They can prove not only what they do but what their downstreams do • They are certified to the only standard that complies with laws in all countries • They meet the requirements of 3 standards

  39. Sales Training for e-Stewards Recyclers • Webinar tutorials – Selling the value of e-Stewards Certification to prospects in: • Legal affairs • IT • EHS • Sustainability • Waste management • Using the e-Stewards Enterprise program to increase sales success

  40. Tools to Help Recyclers Present the Enterprise Program • Copy to use in emails, presentations • Flyers/Leave Behinds • Sample Press Releases • Testimonials • Website • Bring Mike Enberg into the process for the heavy lifting: Menberg@ban.org. 206-652-5555

  41. How BAN Exposés Support Sales • Executive Recycling indictment • Includes 2 hazardous waste violations • Client lists are being exposed • Intercon Solutions • Only auditing to the e-Stewards Standard caught the illegal exports • Client lists are being exposed

  42. BAN helps support specific sales challenges faced by e-Stewards Recyclers Example:

  43. Sales Challenge/Approach • e-Stewards recycler selling to a university that was bidding out non-working equipment for sale along with working equipment • Discussed issues of selling off scrap equipment with client and used the Task Force report to support his position:

  44. Page 14:

  45. (cont’d) Page 15:

  46. Responsible Electronics Recycling Act • H.R. 2284 – House version/S.1270 Senate Version • Bans export of hazardous e-waste to non-OECD • Robust bi-partisan support • OEM support: Dell, LG, Samsung, HP, Apple • Growing generator support: Best Buy, Alcoa, etc. **Only the e-Stewards Standard fully complies**

  47. Responsible Electronics Recycling Act • What YOU can do: • JOIN Coalition for American Electronics Recycling • http://www.americanerecycling.org • What to tell your prospects: • “By choosing us, a Certified e-Stewards Recycler, your e-waste program will be in full compliance with pending legislation that is gaining momentum in Washington.”

  48. Still Weighing Certification Choices? • Debunking myths • As long as I’m certified, it doesn’t matter which standard • ONLY e-Stewards covers BOTH Standards • e-Stewards is too expensive • Cost is comparable to R2 + RIOS or ISO 14001 • e-Stewards bans all export • ONLY bans export of HAZARDOUS material and only to NON-OECD countries • e-Stewards is anti-reuse/refurbishment • Legitimate reuse strongly encouraged

  49. Why e-Stewards Certification?

  50. Away is a Place…..

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