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1 Word of Mouth / Buzz 2 Recent reading / internet measurement 3 How to access WMG resources

1 Word of Mouth / Buzz 2 Recent reading / internet measurement 3 How to access WMG resources. For further information: www.world-media-group.com. 1 Word of Mouth / Buzz 2 Recent reading / internet measurement 3 How to access WMG resources.

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1 Word of Mouth / Buzz 2 Recent reading / internet measurement 3 How to access WMG resources

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  1. 1 Word of Mouth / Buzz 2 Recent reading / internet measurement3 How to access WMG resources

  2. For further information: www.world-media-group.com

  3. 1 Word of Mouth / Buzz 2 Recent reading / internet measurement3 How to access WMG resources

  4. What resources can we provide and how can you access them?

  5. Syndicated information • EMS (European Media and Marketing Survey) • BE Europe • European Opinion Leaders Survey Financial Surveys • PICS • Global Capital Markets WMG Studies • Driving Brand Enhancement • The Influentials

  6. Proprietary data • Industry studies • Advertising effectiveness • Bespoke client research • Don’t forget to ask

  7. DOs & DON’Ts • Know your objectives • Make sure to use the right information • Use the right media mix • Consider environment as well as numbers • No survey provides total readership • Utilize the knowledge of the WMG research teams

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