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Beyond the bake sale: Getting funds for your project The Impact Conference

Beyond the bake sale: Getting funds for your project The Impact Conference. QUESTION What was the last charity you gave to – and why?. Our mission for today is to find out the… What? Who? Why? How? & When? …of fundraising. WHAT?... The Three Key Elements of Fundraising.

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Beyond the bake sale: Getting funds for your project The Impact Conference

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  1. Beyond the bake sale: Getting funds for your project The Impact Conference

  2. QUESTION What was the last charity you gave to – and why?

  3. Our mission for today is to find out the… What? Who? Why? How? & When? …of fundraising

  4. WHAT?... The Three Key Elements of Fundraising

  5. 1 People Identifying with your Cause – but appeal to their ‘Head’ and their ‘Heart’

  6. 2 A Diverse Funding Base to Increase your Organisation’s Sustainability

  7. 3 A Special Relationship between Funder and Charity

  8. Three Key Elements of Being a Fundraiser

  9. 1 Empathy – Understanding your Funders & your Team

  10. 2 Selling your Charity & a Good Knowledge of your Organisation & the Sector

  11. 3 Resilience & Inventiveness

  12. WHO?

  13. 1 ‘Friends and Family’

  14. Friends • Family • Community • Supporters & Partner Organisations

  15. 2 Funding Institutions

  16. Trusts & Foundations

  17. Estimated to be 8,800 in the UK • £2.7 billion in grants – ¾ of all grantmaking

  18. Charitable Foundations • Community Foundations • Charities/Grantmaking Bodies e.g. Big Lottery Fund

  19. www.trustfunding.org.uk • www.fundingcentral.org.uk • www.grantfinder.co.uk • Association of Charitable Foundations – Useful PDF for more Information

  20. Corporates

  21. Over 585 companies • Core of Corporate Social Responsibility • £0.3 billion in grants – ¾ of all grantmaking

  22. Large Corporates • National Business, especially Charity of the Year • Local Business • Sustainable Business/ Social Enterprise

  23. www.companygiving.org.uk • www.bitc.org.uk • www.corporate-responsibility.org

  24. Government

  25. £2.5 billion for government funding • Tender applications and contract opportunities • Mixture of private and public services

  26. National Government • Local Government • City Councils • EU/International Governmental Organisations

  27. www.governmentfunding.org.uk • www.tendersdirect.co.uk • http://www.ncvo-vol.org.uk/advice-support/public-service-delivery/submitting-a-tender

  28. Individual Donors

  29. Smaller regular donors • Individuals of high net worth

  30. www.btplc.com/mydonate • www.buzzbnk.org • University RAG Raids

  31. Other Sources

  32. Third Sector Organisations • Universities • Local Businesses • Partnerships

  33. 3 Unusual Sources

  34. Income Generation

  35. Good Communications and Relationships may lead to…

  36. Why do People Give?

  37. Goodness • Guilt • Growth • Good for Bank Balance!

  38. Theory of Change – Donors are Buying into Your Vision of the Future

  39. http://www.youtube.com/watch?v=TLXTnc2YNuk

  40. HOW? & WHEN?

  41. How? Approaching Funders & Pitching for Funding

  42. When? According to your Annual Plan for Fundraising

  43. Strategic Plan Budget Fundraising Strategy Operational Strategy

  44. Annual Plan Community Events – A month or two Trusts & Foundations – Around six months Corporates, Income Generation & Others – It varies!

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