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Impaired Driving

Impaired Driving. Be ALERT, Be AWARE, Be AWAKE!. Impaired Driving: im·paired  (m- pârd ) adj. 1. Diminished, damaged, or weakened: an impaired sense of smell . 2. Functioning poorly or incompetently: a driver so tired as to be impaired.

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Impaired Driving

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  1. Impaired Driving Be ALERT, Be AWARE, Be AWAKE!

  2. Impaired Driving: im·paired  (m-pârd)adj. 1. Diminished, damaged, or weakened: an impaired sense of smell. 2. Functioning poorly or incompetently: a driver so tired as to be impaired. How we define it? Driving while under the influence of drugs, alcohol, or driving while drowsy http://www.thefreedictionary.com/impaired

  3. Americans are sleepy at the wheel According to the National Sleep Foundation's Sleep in America poll, 60% of Americans have driven while feeling sleepy and 37% admit to actually having fallen asleep at the wheel in the past year. http://www.sleepsmartdrivesmart.com/sleeptips.php

  4. Utahns are sleepy too Utah crash statistics show that more than 1,000 crashes and 30 deaths each year are attributed to drowsy driving. http://www.sleepsmartdrivesmart.com/sleeptips.php

  5. But our target? Your peers • Young drivers are more likely to be involved in drowsy-driving crashes • Males are 5 times more likely than females to be involved in drowsy-driving crashes • Alcohol greatly compounds the problem Source: http://www.nhtsa.dot.gov/people/injury/drowsy_driving1/Drowsy.html#Figure+4.

  6. Factors that make young people more at risk: • Learning to drive • Experimenting and taking risks • Testing limits • Maturational changes that increase the need for sleep. • Changes in sleep patterns that reduce nighttime sleep or lead to circadian disruptions. • Culture and lifestyle of teens : a combination of schoolwork demands and part-time jobs, extracurricular activities, and late-night socializing. Source: http://www.nhtsa.dot.gov/people/injury/drowsy_driving1/Drowsy.html#Figure+4.

  7. Driving drowsy can drastically change your plans. • Tyler Wilkinson was all-state in football, wrestling, and second-team all-state in baseball at Dixie High School in St. George, Utah. On his way to Springville to see his girlfriend dance at a state competition he fell asleep at the wheel. He woke up, over-corrected, and rolled the car, with the car landing upside down. The accident left him a quadriplegic for life.

  8. Videos about driving while drowsy • National Sleep Foundation PSA – Rewind (47 sec.) • Alex Trebec (54 sec.) • Wake up Dead (32 sec.)

  9. Has drowsy driving happened to you? • What was your experience?

  10. Myths dispelled...these will NOT work to fix sleepiness • Turning the radio volume up • Singing loudly • Chewing gum or eating • Getting out and running around for a few minutes • Slapping face or pinching self • Sticking head out the window NHTSA's Drowsy driving education slides

  11. More myths… • False that...coffee or stimulants work (ONLY if combined with nap of 15-20min)  Can still have micro-sleeps of 4-5sec • You know when you’re falling asleep (sleep is NOT voluntary, can fall asleep without knowing and don't know how long it has been if you do fall asleep) • You are a safe driver (THE ONLY SAFE DRIVER IS AN ALERT DRIVER) NHTSA's Drowsy driving education slides

  12. Truthfully - What would you do if you were sleepy at the wheel? • You may be too tired to drive when: • 1. Yawns are non-stop, rubbing eyes. • 2. You're drifting out of the lane, tailgating. • 3. The last few miles are a blur. • 4. Your thoughts wander. • Difficulty focusing, frequent blinking, or heavy eyelids • Trouble keeping your head up • Feeling restless and irritable • Hitting a shoulder rumble strip =  NEED TO PULL OVER IMMEDIATELY AND REST!! SOURCES: http://mail.google.com/mail/?shva=1#label/Hispanic+Health+Grant/1249e4bb870fe62c http://www.sleepsmartdrivesmart.com/sleeptips.php

  13. Tips on getting home safely • Pull off the road to a safe location and take a nap • Take some stimulants and take a 15-20min nap while take effect • Avoid alcohol and any medications that may cause or contribute to drowsiness and impairment • Carpool so that there are other to switch off with • Care enough for your loved ones and yourself to CALL FOR A RIDE • Take a taxi or public transportation What will you do to combat drowsy driving?

  14. Impaired Driving: The Influence of Drugs and Alcohol

  15. Affect on the Hispanic Population in the U.S. • Motor vehicle crashes are the leading cause of death for Hispanics between the ages of 1 and 44. • U.S.-born Hispanics are approximately three times more likely to drink and drive than Hispanics born in other countries but who live in the United States. • Mexican Americans have the second highest alcohol-related fatality rate (after Native Americans). • Hispanic men were found to have the highest rate of ever having been arrested for a DUI. • Hispanics believed that the number of drinks needed to affect driving was generally higher (four to eight drinks) than what whites and blacks believed. • Hispanics (90 percent) see drinking and driving as a major threat to the personal safety of themselves and their family and 94 percent say it is “very important” that something should be done to reduce drinking and driving Source: NHTSA (2002) http://www.nhtsa.dot.gov/people/injury/alcohol/HispanicsFctSht(11_20).pdf

  16. Alcohol is not the only culprit… • Did You Know: • Illegal drugs, prescription drugs, and over-the-counter medicines can impair your ability to drive safely. http://ut.zerofatalities.com/popup_impaired.php

  17. Warning Signs of impaired driving due to drugs/alcohol • Your vision may be blurred • You are tired and can't focus on the task at hand. • You may react too quickly, too slowly, or not at all. http://ut.zerofatalities.com/popup_impaired.php

  18. Tips • Don't drink at all – If at legal age, don’t drink and drive. • Don't drive if your medication makes you sleepy. • If your friend or family member has been drinking, get the keys to their car. • If you are impaired or are with someone who is impaired, call a taxi or use mass transit. • For those who plan to drink, make sure they have a designated driver before going out. • Report drivers exhibiting signs of impaired driving. • If you realize the driver is driving impaired, SAY SOMETHING and try to get them to stop the car so that you can GET OUT • Buzzed driving IS drunk driving http://ut.zerofatalities.com/popup_impaired.php

  19. Buzzed Driving is Drunk Driving Spanish version

  20. Death of an innocent

  21. Social Marketing 101: What is your strategy? • What are some tactics advertisers might use to get you to change a dangerous behavior? • Information: shocking statistics • Scare tactics: images/re-creations that are shocking, gut-wrenching, gross • Myth buster: Dispel (eliminate) myths. Prove them wrong. • Addressing people’s excuses/barriers to changing • The law: Remind people that they can get busted for the behavior - arrested or fined

  22. More Videos about drunk drivingWhat tactic or approach are they using? • ManejarBorracho- Spanish • Excuses (31 sec.) • Jacqueline Saburido (Drunk Driving. 30 sec.) • Kill a friendship • Skeletons • Brandon • OTHER BEHAVIORS: • Invincibles (30 sec.) • Reckless Driving • California: La Ley

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