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Action for Rail: building alliances beyond the trade union movement

Action for Rail: building alliances beyond the trade union movement. ETUC Green Workplaces 7 May 2013 Brussels. 3 barriers to an accessible and sustainable railway. Privatisation McNulty Review Cuts to jobs and services ‘more commercial freedom’ for train operators Fare rises.

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Action for Rail: building alliances beyond the trade union movement

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  1. Action for Rail: building alliances beyond the trade union movement ETUC Green Workplaces 7 May 2013 Brussels

  2. 3 barriers to an accessible and sustainable railway • Privatisation • McNulty Review • Cuts to jobs and services • ‘more commercial freedom’ for train operators • Fare rises

  3. Action for Rail

  4. 2 key aims: • Promote the case for an integrated national railway under public ownership. • Minimise the impact of government and industry proposals.

  5. 5 Key Objectives: • Establish a joint union campaign, under a common brand • Build dynamic relationships with civil society partners, community groups and passengers • Engage and inform MPs, Ministers, councillors and relevant civil servants • Work with relevant industry bodies and representatives • Establish a credible, evidence-based and accessible media presence, including social media

  6. Build dynamic relationships with community groups and passengers • Passengers at stations • Women’s groups • Disabled and older people’s groups • Climate campaigners

  7. Days of action

  8. Passengers at stations ...

  9. Passengers at stations ...

  10. Women’s groups ...

  11. Disabled and older people

  12. Disabled and older people ...

  13. Disabled and older people ...

  14. Disabled and older people ...

  15. Together for Transport http://www.togetherfortransport.org/farefail/

  16. Media response

  17. Establish media presence - TV

  18. Digital Media

  19. Advantages: • Leverage • Coverage • Messages • Capacity • Credibility and legitimacy

  20. Disadvantages: • Resources • Usual suspects • Messages • Control • Tensions

  21. Lessons • Learn to let go • Limits to leverage • More or less capacity / resources? • Anticipate tensions and scepticism • Deep & narrow v shallow & broad • When it works – it is very effective!

  22. Further information mdykes@tuc.org.uk www.actionforrail.org

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