European Quality Assurance Label for In-company Learning Mobility for Apprentices

1. European Quality Assurance Label for In-company Learning Mobility for Apprentices Presented in the framework of www.euroapprenticeship.eu

2. WHY A LABEL ? A label for recognition • Difficulties to motivate and mobilise enough companies to be involved in hosting and sending, improve support and quality of placements, foster the benefits of transnational mobility in training Our objectives : Raise interest among companies and sector organisations, Valorise the role and commitment of companies, Award them with a label, seen as a mark of recognition, enhancing the visibility of their engagements

3. WHY A LABEL ? Commitment to labelled companies Enhances the positive image of companies by recognisingtheir involvement in vocational education and training in Europe Ensures a higher quality of “In-company Learning Mobility” for both, company and trainee/apprentice

4. OUR AIM Through the label • Inform companies about the opportunity of learning mobility in Europe • Support training centres and companies so that they can offer the best learning opportunities in an international context to their learners • ​Award companies with an internationally recognized label that proves their fair engagement in offering high quality in-company training opportunities to learners • Develop a CoP about high quality in-company Learning Mobility

5. ACTORS INVOLVED ISSUING BODY : The Euro Apprenticeship (EAS) network • Issue the label, coordinate and support the Community of Practices of Awarding bodies, APCMA and partners manage the website where members can get access to the EQAMOB&CO label and various communication and marketing tools AWARDING BODY : You! • Support companies either in sending/hosting, monitor the learning mobility. As a member of EAS network: award the label. COMPANIES : Our “target” • Engaged/not yet engaged in high quality outgoing/incoming learning mobility

6. YOUR ROLE As an awarding body, member of EAS network • Evaluate companies that apply for the EQAMOB&Co label • Award the label and the certificate in accordance with the rules and checklists provided by the issuing body • Supports companies and monitors the learning mobility, • Provide suitable advice and communication tools to companies • Spread the word to European, national, regional, local partners

7. YOUR TOOLS • Quality guidelines and checklists for accompanying the labelling process and building-up a high-quality learning mobility pathway. • The digital version of the label to ascertain recognition of companies. • Communication, awarding and marketing toolboxes: videos, NO MORE postcards, flyers, logo versions, social media banners, stickers, other gadgets … • Marketing tips and collection of online promotional tools about mobility

8. Let's build high quality in-company learning mobility experience !

9. HOW TO USE THE TOOLS • The following overviews summarize what tools to use by the awarding bodies according to • the specific target you address: companies not yet involved in mobility or confirmed hosting/sending companies • the message you want to convey • The type of event you want to organise

10. OVERVIEW

11. Recommandations about marketing actions • For the awarding body Organise different type of events / campaigns regarding the targets and the objectives: see Awareness rising / Information / ambassador campaigns Support the awarded company to use the communication materials To advertise about the label, through its own channels, the company has at its disposal some materials such as social banners, digital version of sticker Promote yourself as an awarding body – promote the company Take a picture with the awarded company Make a short video with a smartphone (max 1min)following the script provided by the toolkit. E.g. Ask one or more learners “why did you an internship abroad and why in this company” or “what was the added value of an in-company training experience”? You can share the video with the Issuing Body (providing the script of the interview) to be shared with other awarding bodies Organise awarding events / press conferences / press releases For a group of awarded or a single company Aim to promote locally the company as excellent sending of hosting company All articles published by local newspaper should be sent to the Issuing Body via social networks Share news from and with the Issuing Body as news about awarded companies in other parts of the network, share on social network, newsletter or any other channel

12. Different marketing events Awareness – Information campaign: draw attention to benefits of mobility but also to support available and quality issues Information campaign: provide information about the awarding process and the support available EQAMOB&Co Ambassador campaign: promote the label

13. Awareness – Information campaign

14. Awareness campaign

15. Label information campaign

16. Information campaign

17. Information campaign

18. “Ambassador” campaign

19. Eqamob&Co ambassador campaign

20. ACCESS TO FREE ONLINETOOLS

21. LAST BUT NOT LEAST Communication constraints • ERASMUS + constraints • As the project is financed by a partnership with Erasmus+ it is essential to : • Indicate that the action is financed by the Union in any publication/communication • Display the emblem of the European Union (click here to download it) • Specify that the publication/ communication reflects the author’s view and that the Commission is not liable for any use that may be made of the information • EQAMOB&CO constraints • The visual identity ensures coherence and harmonization within communication support, builds a strong identity for the label. • It should enable any companies or organizations to recognize at first sight who we are: • Logotype • Typography • Stationery & publishing • Click here to access the full document.

22. Let's get involved withEQAMOB&Co, the label that shows our collaboration and commitment!

23. The European Commission support for the production of this publication does not constitute an endorsement of the content, which reflects the views only of the authors, and the Commission cannot be held responsible for any use that may be made of the information contained therein.