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Explore Creativity: The Five Creators Project

Dive into the innovative world of five influential artists through an engaging website that aims to inform, entertain, and transform users' views on creativity. Immerse yourself in virtual artist studios, timelines, and key influences to spark curiosity and growth in your own creative process. Join the journey to discover the essence of true creativity and leave inspired with new insights.

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Explore Creativity: The Five Creators Project

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  1. Tyler Crockett Web Design and New Media

  2. Biography: Tyler Crockett • Currently Senior eBusiness Manager at Renesas Technology • Oversee all of Renesas Web Properties and Web Teams • Manage web portfolio/projects globally • Partner in Birdpost.com • Ran my own e-marketing and web design business • Husband and father of four

  3. Portfolio: Birdpost.com • Co-founder of Birdpost.com • Created initial interaction design, mock-ups and wireframes • 2009 Webby Award Nominee and 2008 Tech Crunch 50 Nominee

  4. Portfolio: RenesasRulz • Social community site for Renesas • Created look and feel, implemented design and now manage the site

  5. Portfolio: Devil Plant • Flash movie focused on highlighting a character • Multiple characters including main character interacting through the movie • Background music and elements support the story

  6. Portfolio: SFO to Narita • Flash-based movie focused on teaching how to do something • Movie teaches how to travel from San Francisco airport to downtown Tokyo, Japan • Multiple Flash movies support the overall flow

  7. Portfolio: Rothko Poster • Poster based on the artist Mark Rothko • Took elements from Rothko’s life and made a panel display • Used Rothko’s style throughout the piece

  8. Five Creator Concepts • Framework of Five Creators based on the book Creativity by Mihaly Csikszentmihalyi. • Csikszentmihalyi’s book postulates that true creativity can only exist when three elements are in place: domain, field, and artist.

  9. Five Creators • I have chosen Five Creators to highlight in my project: 1) Mark Rothko; 2) Frank Lloyd Wright; 3) Georgia O’Keefe; 4) Rembrandt Van Rijn; 5) Walt Disney. • Each of these artists introduced game-changing methods into their respective domains.

  10. Five Creators Story Board • User will walk through a number of different movies explaining the creative paradigm and how the paradigm fits the life of each highlighted artist.

  11. Five Creators Homepage • Homepage will invite user to begin investigating the creativity framework. • Users will be able to jump to any of the given authors if they want to skip the creativity framework. • A character named Inspiro will guide the user through all facets of the site.

  12. Artist Rooms • Users will be able to investigate the virtual studio of each artist. • Different artifacts within each studio will launch different movies that explain different facets of the artist’s life and work. • Doorways will serve as transitions between different artist spaces.

  13. Artist Timelines • Artist timelines act as navigational devices to give the user a way to more broadly view the different pathways through the site. • Timelines will be distinct pages but also accessible from any page via a hover.

  14. Key Influences • Where appropriate I will try to get audio and video clips to support different parts of the site. • A major focus is conveying the artist’s outlook on their art and its place in the world.

  15. Key Goals • To Explore: I want the site to excite users into wanting to learn more. The overall design and interface should encourage deeper exploration of the site. • To Inform: I want the site to be informative. I want the information to not only be pertinent and accurate, but I want it to make the user think about creativity in a new way. • To Encourage: I would like the exploration of each artist’s life to encourage users to learn more about the highlighted artist and find insights in how to improve their own creative process. • To Entertain: I plan on using a lot of illustration in the site, and I want the Flash animations to be very entertaining and visually appealing. • To Transform: I want users of the site to be changed when they leave it. I want them to have a different view both of art and the art and lives of the profiled creators. • To Grow: I want this project to push me and to make me a different and better artist and person by the end. I look forward to the challenge.

  16. Process Flow • The user will be lead through the creative paradigm and then through each of the artist areas. They can choose to move back and forth between artists. • Timelines will be distinct pages but also accessible from any page via a hover.

  17. Site Map

  18. Technical Architecture • The technical architecture will contain the following elements: 1) XHTML; 2) FLASH; 3) XML; 4) PHP; and 5) mySQL. • I plan to use a database to store all the works of the different artists and call them up as needed throughout the application.

  19. Usability Process

  20. Timeline

  21. Future Plans • Continue working at Renesas as a Senior eBusiness manager • Continue to manage aspects of Birdpost.com • Roll out new applications in the health care arena • Produce work that is high quality, compelling and makes a difference Future Ventures Health Care

  22. Thank You

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