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Social Media & Magazines. Nobody Knows. Other than that it’s big and growing. And it’s mobile. Ever Changing. Twitter isn’t about 140 characters …. Facebook isn’t about ‘likes’ alone…. Product = Marketing. Information becomes advertising. Instant & multiple engagement. SMO + SEO.
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Social Media & Magazines
Nobody Knows Other than that it’s bigand growing And it’s mobile
Ever Changing Twitter isn’t about 140 characters… Facebook isn’t about ‘likes’ alone…
Product = Marketing Information becomes advertising Instant & multiple engagement SMO + SEO
Social = Mobile Social Media = Mobile Media 5” is richer & bigger than A4 or broadsheet Mindshare Market share profit share
Tell Great Stories Seed idea, test pitches Multi-media, multi-lingua
SCREENING INTERACTING Everything will be a screen, and every thing will be in the screen We will interact with the screen & content will respond and adapt to us Sharing has just begun. More sharing and more value Everything, everywhere, all the time Access is valuable than ownership. Easy & intelligent access Contentplus more saleable than content (Experience, observe = ask) SHARING FLOWING ACCESSING GENERATING
We have to fish where fish are Bait (content) Fish (reader) Largest, fastest growing and best fish are getting the worst bait