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Energizing Donor Interests

Energizing Donor Interests. Creating Your Own Opportunities. “ You need to build an army of friends-an army of supporters ” Hildy Gottlieb. Why are you here today? What do you want from this session?. Agenda. How to seek new friends? How to energize & grow your donor base?

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Energizing Donor Interests

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  1. Energizing Donor Interests Creating Your Own Opportunities

  2. “You need to build an army of friends-an army of supporters”Hildy Gottlieb • Why are you here today? • What do you want from this session?

  3. Agenda • How to seek new friends? • How to energize & grow your donor base? • How to build your army?

  4. Friend-to-Friend Outreach Requires Honest approach No obligation Free or virtually free benefit or content Key evangelists Focus beyond money Credibility

  5. Friend-to friend Outreach Creates Circle Connections Broader appeal & awareness of mission New forum for mission Greater advocate body New markets & opportunities Personal Relationship Building and Friend-raising New friends & donors An engaged alumnus New volunteers Mission savvy Board members

  6. How we have done this? Ronald McDonald House Running club HYP- House Young Professionals club

  7. RMH Providence Running Club Origin: Desire to broaden awareness of mission Create further involvement in mission Communicate relevance in the community Dispel misconceptions Utilize key volunteer skills Access existing forums for gathering

  8. RMH Providence Running Club 5 years old Avg. 200 members Membership fee Visit RMH Providence to join Wear RMH Providence uniform $200,000 cumulative donations

  9. RMH Providence Running Club Outcomes: Circle of influence Opens doors to new businesses/markets Wish list drives Board members and volunteers Second Friday dinner program Fundraising at races Common forum for gathering

  10. RMH Providence Running Club “THE WOMENS CLASSIC” AMGEN 5K RUN AND CARDI’S 3K WALK NEW market vendor outreach Friend-to-Friend outreach Friend-to-Business outreach Multiple volunteer opportunities Wholly driven by external committee Mission compatible awareness driver Revenue generator

  11. HYP-House Young Professionals Professional development - under 40 Model created by other Houses Bryant University outlined group Opportunity to succeed in Rhode Island Desire to create mission driven network Create access to leaders in New England

  12. HYP-House Young Professionals Outcomes: New volunteers Increases Board engagement Engagement with community leader Leadership guest speaker series Dinner program Wish list and in-kind outreach Connecting with young philanthropists

  13. How to Implement Determine what will work for you Who are your evangelists? Mission compatibility

  14. AUDIENCE CASE STUDIES

  15. Thank You Michael Fantom mfantom@rmhprovidence.org Office: 401 274 4447

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