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The Power of Cool Ideas

The Power of Cool Ideas. Tools to Inspire Creativity. On Site. On-Air. Online. On Demand. Brandeis C. Hall, VP/Training, bhall@rab.com. The Power of Cool Ideas. Exercise I:. Make a list of facts about yourself. Idea starters …. Your career… Your childhood… Your passions…

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The Power of Cool Ideas

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  1. The Power of Cool Ideas • Tools to Inspire Creativity. On Site On-Air Online On Demand Brandeis C. Hall, VP/Training, bhall@rab.com The Power of Cool Ideas

  2. Exercise I: • Make a list of facts about yourself. • Idea starters… • Your career… • Your childhood… • Your passions… • Something unusual about you • that might surprise others… The Power of Cool Ideas

  3. Exercise I: • Select 3 facts to share that most define “you.” • Introductions… • “Hi, my name is ____________. • Three things you should know about me are….” The Power of Cool Ideas

  4. Integration 3 Things Clients Want: • Engagement • Activation The Power of Cool Ideas

  5. Creativity is about… Engagement The Power of Cool Ideas

  6. Radio knows how to engage consumers better than any other media: • Programming. • Promotions. • Events • Ideas The Power of Cool Ideas Alternative Revenue Streams

  7. Everyone can sell inventory • Generic proposal tools: • Commercials • Banner Ads • Event Booth • Video on web • Text messaging • Blah, blah, blah… The Power of Cool Ideas

  8. Ideas are currency Alternative Revenue Streams

  9. Cool Ideas… Make you different. Make you money. Inventory items are your tools for execution. Alternative Revenue Streams

  10. Ideas need to be: Cool Custom Effective The Power of Cool Ideas

  11. Celestial Seasonings • Goals: • On site branding. • Sampling opportunities. • Hand out coupons. • Sales options. The Power of Cool Ideas

  12. Celestial Seasonings • Take Away: • What was the Idea? • What were the tools? • Cool? • Custom? • Effective? The Power of Cool Ideas

  13. Exercise II : • Design a kids play area • For… • Fantasoft drinks… • Lego • Range Rover… The Power of Cool Ideas

  14. General Motors - Hummer • Goals: • Brand Hummer as “fun.” • Instigate test drives. • Activate sales. The Power of Cool Ideas

  15. General Motors - Hummer • Take Away: • What was the Idea? • What were the tools? • Cool? • Custom? • Effective? The Power of Cool Ideas

  16. So how do we get terrific ideas that clients will buy? • Make lists • Drill down deep • Choose the most relevant goals & tools The Power of Cool Ideas

  17. Exercise III: • Create an idea for a client. • Grading… • It must be cool • It must be custom • It must be effective • It must be priced The Power of Cool Ideas

  18. Integration Look Ahead. • What’s coming? • New product • New location • Hot competition. • Engagement • Activation The Power of Cool Ideas

  19. Questions?

  20. The Power of Cool Ideas • Tools to Inspire Creativity. On Site On-Air Online On Demand Brandeis C. Hall, VP/Training, bhall@rab.com The Power of Cool Ideas

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