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The evolution of cool.

The evolution of cool. How Apple defines cool:. Make innovative products Keep it simple Create memorable ads. The products. http://tofslie.com/work/apple_evolution.jpg. ipod sales.

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The evolution of cool.

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  1. The evolution of cool.

  2. How Apple defines cool: • Make innovative products • Keep it simple • Create memorable ads

  3. The products • http://tofslie.com/work/apple_evolution.jpg

  4. ipod sales • 2002: 0.4 million2003: 0.9 million2004: 4.4 million2005: 22.5 million2006: 39.4 million2007: 41.4 million* *Figures for 2007 are for the first three quarters

  5. Early adaptor profiles -From Solutions Research Group (May 2007)

  6. Simplicity • Total number of configurations:  Dell: 80,905,355,919,360 Apple: 144

  7. Simplicity • 6 different computers to choose from

  8. Simplicity? • 7 different laptops, each with a different “specialty” (gaming, size, design)

  9. Print ads • You probably recognize this font.

  10. TV ads • http://www.youtube.com/watch?v=I_nNwSmstpY(Jet) • http://www.youtube.com/watch?v=8qP79rRzzh4(Feist) • http://www.youtube.com/watch?v=GBCfW9-hjKI(Yael Naim)

  11. Mac vs. PC http://www.youtube.com/watch?v=1PwiljBN5-8&feature=related Mac vs. PC http://www.youtube.com/watch?v=Cz78v4euRd0 Think different. http://www.nytimes.com/2008/02/04/technology/04link.html

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