Factors which Contributed to New Standards of Behavior in the Roaring 20s

1. Factors which Contributed to New Standards of Behavior in the Roaring 20s

2. Youth Going to College • More then ever before • No longer just a prep school for rich • Vocational training • Broad range of studies • More high school students • More time to get an “education” • Got away from parents • Looked to each other to learn how to behave

4. Advances in Communication • Radio • First broadcast Nov 2 1920 KDKA in Pittsburg • 1927 700 station • 1930 5 million radios were sold

5. Communication continue • Movies • 1927 first talkie “Jazz Singer” • “More movie goers than church goers” • Standardized press (AP) • Tabloid begins • Advertising

6. Impact • Brought the same news, sports, comedies and dramas into Am. Home • No longer restricted to local news • Am. was united by the news • Introduced new ideas • no longer provincialism

7. Advertisement • Ad agencies no longer sought to merely “inform” the public about their products • hired psychologists to study how best to appeal to Americans’ desire for youthfulness, beauty, health and wealth • “Say it with Flowers” slogan actually doubled sales between 1912-1924

8. Impact • Must keep up with the Jones • Buy now rather than later • On credit or installment plan • Snob factor • People demand consumer goods • Certain aspects of people lives are becoming similar

9. Popularity of Jazz and Blues • Black spirit spreads • New type of music • Gave Am. better understanding of Black life and culture • Wrote about pride and injustices of segregation • Outburst of talent • Harlem Renaissance • Literary and artistic celebration of black culture • Started in Harlem, New York

10. Cotton Club • The original Cotton Club was at 644 Lenox Avenue, in New York • Former heavyweight boxing champion Jack Johnson first opened the club in 1920 as the Club Deluxe • Owney Madden took it over and in 1922 changed it's name to the Cotton Club • The club had an "all-White" policy • only the performers were Black

12. Jazz and Blues Duke Ellington Bessie Smith Louis Armstrong

13. Rise of Sport and Entertainment Heroes • On a national level thanks to radio and AP press • More time for leisure • Became part of the new “pop culture” • Heroes • Babe Ruth • Jack Dempsey • Lucky (Charles) Lindbergh

14. Charles Lindbergh Symbol of the “we can do anything spirit”

15. New found Freedom for Women • Thanks to technology • Buy labor saving products/Canned food/Ready made clothes/Wash machine/Vacuum cleaner • Enjoyed free time • Kids in school • Work changed • Still majority in homes • New work opportunities opened up • Clerical work • 24% of work force was women

16. Flappers and Rakers Rejected the traditional views of parents

18. Zoot Suit

19. Automobile Increased mobility of youth Ford 1908 model “T” Flivver King Opened Highland Park, MI 1925 – 9,000 car per day @ $300 “you can paint it any color as long as its black” – Henry Ford

20. 1912 Tin Lizzy

21. Impact On Economy 4 million Am. Jobs tied to the car industry On Landscape Gas stations, roads, suburbs, billboards On Society more freedom for young people

23. Occupational Identity Blue collar vs. white collar Got ideas of self worth from job not family

24. Lost Generation Pessimistic about life in the 20s Rejected the values of the society Saw it as sallow Moved to Pairs or Greenwich Village in NYC to escape Writers Fitzgerald – The Great Gatsby Hemingway T.S. Eliot William Faulkner

25. Result The 1920s is a time for getting rid of old values and ideas and replacing them with new values and ideas

26. Conflict between old and new Scopes Monkey Trails Fundamentalist vs. New morals and Values