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Starbucks. Madalyn Dunn. Starbucks: The Beginning. Expansion. Expansion Problems: Economic. Declining economic conditions Unexperienced workforce Shortage of acceptable real estate Local price range of commodities Saturated market/self cannibalization. Expansion Problems: Political.
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Starbucks Madalyn Dunn
Expansion Problems: Economic • Declining economic conditions • Unexperienced workforce • Shortage of acceptable real estate • Local price range of commodities • Saturated market/self cannibalization
Expansion Problems: Political • War Overseas • Protests • Strict Government Policies
Expansion Problems: Legal • Imitators • Criticism about products
Expansion Problems: Cultural • Pricing • Different markets and products • Competition • Employment • Different environments • Entry strategies
Expansion Solutions • Ethical Sourcing • Employment opportunities and training • Environmental initiatives • Adapting to different cultures