DCS-5230 Wireless N PTZ Network Camera Sales guide

1. DCS-5230Wireless N PTZ Network CameraSales guide D-Link Confidential

2. Agenda • Market Opportunity • Positioning Highlights • Benefit to adopt this product • Product Application Guidelines • mydlink portal • New Features • Competitive Comparison & Analysis • Product Position/Main Competitors • Key Comparison • Art of the War

3. DCS-5230Positioning Highlights-1 • Why should we develop this model for the consumer product line： • People wants to have a high quality video • People wants to extend a point of view • People wants to see the clearly video in the dark environment • People wants to directly use the camera when they buy it • People wants to have a environment without Ethernet cable

4. DCS-5230Positioning Highlights-2 • Why should we improve the connection experience to user ： • Difficult to install the camera by non-IT background user • High fail rate on remote monitor • Provide a easy way to access camera from anywhere around the world via internet

5. DCS-5230Positioning Highlights-3 • What functions can we content with user’s demand： • Technology of big resolution • Extensive scope monitor • Security in low lux environment • Handicap of user operation • Technology of wide area wireless connection

6. DCS-5230 Brief introduction • Target market and user： • Baby room for parents 24H watching • Rest home for sons and daughters remote viewing • Security of supermarket and convenience store • Kindergarten for remote watching • Club and dance hall monitor • Plaza in building viewing • People who has a baby in house • People who has pets in house • People who has patient or the aged in house • People who does not the IT background

7. DCS-5220 DCS-5230 ¼” CMOS 1 MPEG4 2 Wireless G 3 1/3” CMOS, MPEG4,MJPEG 1 1.3 Megapixel 2 Wireless N 3 PIR sensor and IR LED 4 Micro SD support 5 Portfolio – Wireless PTZ network camera (Consumer) Feature P r i c e

8. DCS-5230 Brief introduction • Model Description： • DCS-5230 is the wireless 802.11n PTZ network cameras with 1.3 mega-pixel resolution for indoor surveillance applications and detail remote monitoring. Built-in IR Led for using in low lux environment. To prevent false alarms, it is also equipped with a PIR sensor, which can detect motion causing temperature changes in the infrared range emitted by surrounding objects. It is the entry level network cameras with mydlink portal. It offers a simple and easy solution to access your camera from anywhere around the world via internet.

9. DCS-5230 Brief introduction • Improve user experiences (mydlink portal benefit home and SOHO) ： • Increase successful installation rate • Decrease the steps of configuration • Provide a easy way to access camera from anywhere around the world via internet

10. DCS-5230 Brief introduction • Selling Point： • mydlink portal support • IR Led for capturing video in low-light environments (850 nm, for 5 meter distance ) • 1.3 Mega-pixel (1280x1024) CMOS sensor • Built-in PIR Sensor for Motion Detection • Micro SD card slot for front-end storage • WPS support • 802.11n wireless connectivity • 3GPP mobile surveillance • The Motion JPEG and MPEG-4 streams simultaneous allows systems to be optimized for both image quality and bandwidth-efficiency.

11. About Mydlink portal • mydlink portal offers a simple and easy solution to access your camera from anywhere around the world via internet. You can remotely monitor your home over the network using a standard web browser

12. Scenario mydlink Without mydlink

13. Without mydlink Create a DDNS account Configure DIR-300 DDNS settings Find out DCS-5230 IP address Configure DIR-300 firewall Port Forwarding settings Browse via port number 11 Steps + 3 Steps + 3 Steps + 2 Steps + 1 Steps = 20 Steps!!

14. Just one easy step! mydlink Enter the URL in your browser to view your IP camera

15. How does D-Link device work for mydlink ? Step 1: Step 2: Step3: Add device to mydlink through Installation Wizard Log in mydlink website Remote view from mydlink

16. This PIR (Pyroelectric InfraRed) can detects people, animals due to temperature changes, and working by sense of body’s temperature They detect a change in the difference between the signals and give a binary output When the PIR sensor detect the change, then it will trigger the digital output or snapshot and recording How to alert yourself when changes occur ?

17. DCS-5230 IR Solution Monitor Low Lux environment • With IR LED Lens(850 nm, for 5 meter distance ), you can customize your surveillance application to enable low light or night vision video streaming • Patent of the light leak prevention for the built-in IR LED 0 lux with IR on 0 lux without IR

18. Image data can be stored without a network connection simply by inserting an Micro SD memory card into the camera. • Different resolution for the recording options. • User can decide to stop recording or overwrite older recordings when storage is full. DCS-5230 memory card recording

19. Internet Dual Codec & Multiple profiles Support MPEG4 & MJPEG and up to 4 multiple profiles simultaneously. Mail Server Notebook/PC Multiple Profiles Dual Codec DDNS Server Gateway ADSL/Cable modem Profile 1 SXGA, MJPEG, 10FPS AP router GSM/ GPRS/ 3GPP Profile 4 QVGA, MPEG4, 10FPS PC 1 Profile 2 Cellular / PDA Monitor/Watch TV XGA, MPEG4, 10FPS NAS (Storage)

20. Competitive Comparison & Analysis • Product Position/Main Competitors • Key Comparison