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the Whimsical World of WHEEling

Where everyday is a wondrous wondrous wonderful wonderful day, in the wondrous world of wonderful whimsical wheeling!. Chosen Task 1 – Momentum Main Topic Cycling in Singapore Aim To encourage more people in Singapore to take up cycling as a sport, for transport or as a new hobby.

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the Whimsical World of WHEEling

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  1. Where everyday is a wondrous wondrous wonderful wonderful day, in the wondrous world of wonderful whimsical wheeling!

  2. Chosen Task1 – MomentumMain TopicCycling in SingaporeAim To encourage more people in Singapore to take up cycling as a sport, for transport or as a new hobby.

  3. Trends in Cycling • Cycling is Good! • How We Researched • Our Masterplan • Future of Cycling the Whimsical World of WHEEling

  4. Government Efforts • Reasons why People cycle • Development Online • Cycling Organisations in Singapore • Professional Cycling

  5. Cycling on pedestrian pavements illegal Reviewing traffic law Traffic police Links major parks, nature sites, residential and urban areas The National Parks Board (NParks) Park Connector Network (PCN) Improvement of cycling infrastructure Tampines MP Irene Ng Parliamentary debates Government efforts

  6. East Coast Park • Traveling Eg. Victoria Junior College students cycle to school • Leisure activity

  7. Togoparts.com BIKEsutra.com SGcycling.com Singapore Amateur Cycling Association (SACA) Safe Cycling Task Force • Internet forums and web logs • Organisations

  8. Professional cycling Samuel YangBest ASEAN Rider Khoo Swee Chiow cycled from Penang to Singapore and from Singapore to Beijing in 2003.

  9. "She who succeeds in gaining the mastery of the bicycle will gain the mastery of life." Frances E. WillardHow I Learned to Ride the Bicycle

  10. Personal Benefits • Sustainable regular exercise • Stamina and fitness levels increase • Low-impact, low risk of injury • More convenience as there is no need for road tax, fuel or licenses

  11. Less time taken to travel - AUSTRALIAN BICYCLE COUNCIL, 2006

  12. Emotional benefits Focus group with Raffles Riders • Cycling cultivates a sense of adventure & independence in the young • Stress relief • Opportunity to socialise On my bike I ride The miles pass, my heart is light And my world feels right

  13. Primary Research • To anchor our research content locally • Primary • Surveys • Interviews • Focus Group Discussions

  14. Secondary Research • To find out more about the state of cycling development locally and overseas • To predict the benefits of cycling systems • To help in brainstorming strategies to drive momentum • Secondary • Library • Online • Newspapers

  15. To get more people pedalling away • Two pronged approach • HARDWARE & HEARTWARE • Hardware: Facilities & Infrastructure • Heartware: Changing misconceptions to enthusiasm

  16. 1 Hardware • Information Booklets • Cycling Clinics • Bicycle Rental Service 2 Heartware • Cyclathon Singapore

  17. What? • Containing cycling-related information • To be distributed to the general public Why? • Lack of awareness; information is essential • Misconceptions and even fear present • Available cycling guides are unsuitable

  18. Information in the booklets • Determined by Survey • Cycling rules • Cycling routes • Bicycle maintenance tips • Bicycle organisation contact details

  19. Prewriting Stage • Identifying Authors • Identifying Source of Funding • Writing Stage • Post Writing Stage • Distribution • Post mortem • Revised Editions

  20. Feasible? • High Interest Level • Funding by government is likely • Qualified authors are available • Putting information in a local context would greatly increase applicability

  21. Community-Oriented • Either free of charge or for a nominal fee • At Community Centres (CCs) or schools • Can be combined with School CIP • Conducted by SACA, or students under their guidance

  22. Feasible? • SACA has experience in programmes similar to this, particularly partnering the CCs, and are better poised to conduct the clinics • A large student population is available for CIP-linked clinics to draw on as volunteers • Publicity will attract more people to sign up

  23. What? • A system to rent out bicycles in HDB heartlands Why? • Convenience • Caters to occasional and those who don’t own bikes • Reduce hassle in finding parking spaces • Many would like to cycle for leisure or transport

  24. Inspiration: NTUC Income’s Townbike • Bikes parked at HDB flat void decks • Bikes unlock after sending an SMS to the rental station • Bikes specially designed to deter theft and withstand vandalism • Currently found in Bukit Batok

  25. FOR RENT Adopt and Adapt: Expanding the Townbike system • Revamp payment system • an ez-link based system • Extend locations • MRT stations • CCs • Schools

  26. Feasible? • Funding • Commercial interest from SMRT Corp. • Philanthropic interest from Lee Foundation or other charities • Government funds from CCs • Other sources of revenue from selling advertising space on rental stations and bicycles • The system would complement the Park-and-Ride scheme at MRT stations

  27. Ways to Counter Problems • People rarely rent bicycles • Promotional campaigns • Avid cyclists already own bicycles • Target occasional cyclists • Theft, vandalism • Custom-designed tamper-proof or very cheap bicycles • Maintenance an issue • Special staff members or volunteers from community service programmes

  28. What? • A bicycle race through Singapore’s road networks, akin to a walkathon Why? • Publicity for fun cycling • Cycling more attractive • Opportunity to socialise

  29. Details of Cyclathon • Organised by SACA & the Sports Council • On park connectors or roads • During a weekend, to attract more cyclists • Different categories • Competitive for professionals • Non-competitive for amateurs • Fund-raising and educational funfair at finishing location

  30. Ways to Counter Problems • Poor turnout • Publicity • “I’m too old/unfit to participate” mentality • Promotional campaign to dispel misconceptions • Plan cyclathon with participants’ needs in mind • Too few local professional cyclists • Invite foreign professional cyclists • Host international cycling events in Singapore, with cyclathon as a fringe event

  31. Cycling replaces motor vehicles, lowers fuel consumption • E.g. Copenhagen (Denmark) • An importer of oil, Singapore would gain politically and economically • Environmentally • Reduces air pollution from motor vehicles • Reduces greenhouse gases from burning fossil fuels (Australian Bicycle Council, 2006) the Whimsical World of WHEEling

  32. More road cyclists result in less serious road accidents • Safer routes for cyclists of tomorrow • Leaves more space for spatially constrained Singapore

  33. RJ225 Chua Jiahui CharmaineGao GuangyanLi JiaqiLu ZhengjieXiang Shengnan Thank you for your attention

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