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Sure-shot ways to improve e-commerce conversion rates in 2020

A website without conversions is like a car without wheels - stationary and useless. Check out the sure-shot ways to improve e-commerce conversion rates in 2020. Our certiufb01ed eCommerce developers have it all set, get in touch with them and experience eCommerce like never before!

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Sure-shot ways to improve e-commerce conversion rates in 2020

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  1. Technologies (P)Ltd. Technology Delivered, Since2001 SURE-SHOT WAYS TO IMPROVE E-COMMERCE CONVERSIONRATES IN2020 BUY SHOP

  2. That said, conversion rates aren’t going away. And there’s a simplereason. “A website without conversions is like a carwithout CONVERSION RATES ANDE-COMMERCE wheels - stationary anduseless.” As an expert puts it “conversion rate is one of the most important marketing metrics. It’s a metric that lead generation marketers—from practitioners all the way up to CMOs- are measuredon.” In other words, your store stands nowhere if it can’tconvert visitors intocustomers. Go hand in hand,irrespective of the businesstype!

  3. TOTALSESSIONS SESSIONS WITH PRODUCT PAGEVIEW SESSIONS WITHADD-TO-CART AVERAGE CONVERSIONRATE SESSIONS WITHTRANSACTION Needless to say, it’s not realistic in the slightest to expect everyone who visits your siteto end up making a purchase. In fact, the vast majority of your site’s visitors are going to leave without doingso. According to the funnel, the average conversion ratesof eCommerce stores across industries is a mere 2.86%. That said, there’s one keyword in that statement that should stand out to you:Average. Yes, the average eCommerce store typically sees its conversion rate hovering around the 2-3% mark. Have you calculated yours? If not. You definitely need to switch to the nextslide.

  4. Here are 3 conversion rate formulas to use: THEMATHEMATICAL FORMULA TO CALCULATE CONVERSIONRATE Total number of conversions / Total number of sessions *100 Total number of conversions / Total number of unique visitors *100 Total number of conversions / Total number of leads *100 Note: All of these formulas are absolutely valid. The best way to calculate conversion rate depends on what exactly you’re defining as your conversion event and how you plan on measuring traffic. The numerator will measure your conversions (as defined by your conversion rate goal) and the denominator will be what you define as your total pool of traffic (generally session count, unique visitors orleads).

  5. What needs to bedone? Set up conversion tracking. Google Analytics is one of the most renowned and substantial options. You might also want to consider KISSMetrics or Mixpanel depending on your business size andscale. HOW TO MEASURE CONVERSION RATE ON YOURSITE? Drop conversion tracking events at multiple points in your funnel. Install a pixel or identify a tracking page once you get started with the chosen software tool. Almost every software provider gives explicit instructions on how to perform this. Get tracking. Once the data starts flowing, it’s time to start using it for actionable consequences. Review the data frequently to start tracking and improvising your conversionrate. Now that we’ve reviewedthe formulas behind the basic math — it’s time to take this knowledge and use it to implement conversion rate tracking on your site (if you haven't already).

  6. Personalize, Personalize,Personalize 01 02 Integrate SocialMedia Create Briefand CrispContent THE SECRET RECIPE TO HIGHER CONVERSIONRATES 03 04 Invest inAutomation Humanizeyour LandingPages 05 RemoveBuyer Uncertainties 06 Create a Magnetic Call ToAction 07

  7. ShowcaseMultiple Forms of SocialProof 08 Use Scarcity, Urgency& to YourAdvantage 09 Provide Multiple DiscountOptions THE SECRET RECIPE TO HIGHER CONVERSIONRATES 10 Implement Upsell, Cross-sell andDownsell 11 Provide a Persistent ShoppingCart 12 13 Allow GuestCheckout Offer Multiple Payment, Delivery & ShippingOptions 14

  8. Referral traffic is by far the best performer and highlights the need among eCommerce retailers toencourage. ECOMMERCE CONVERSION RATE BY CHANNEL/SOURCE eCommerce conversion rates by traffic source are incredibly useful to retailers because the figures can be used to set channel-specific goals whilealso honing in on the mostpromising and best-performingsources of traffic. “Referral traffic is driven from external sites that link to your store. This can be an expert post recommending one of your products or a comment on a blogpost. If the traffic source is highly relevant, people often come with a strong purchase intent. This is why the average Referral Conversion Rate performs so well. – Florian Schulze,Compass

  9. Because eCommerce isn’t going anywhere- it’s gonnabloom! WHY OPT FOR CONVERSION RATE OPTIMIZATION? With the majority of the population moving towards online shopping, it’s is necessary for you to buckle your belts and adopt ways that bring maximumconversion.

  10. Helps You Understand YourCustomers Better LowersYour Customer Acquisition Costs Allows Youto Beat Your Competition WHAT’SNEXT? GoogleWill Love Your Webstore IncreasesYour Customer Lifetime Value Improves YourBrand Perception It’s the endless benefits that conversion will bring foryour business: Gives Incremental Business Returns Makes Your PaidAdvertising More Effective and alot more Boosts Sales

  11. ARE YOU READY FOR THE BIG STEP TOWARDS CONVERSION? Our certified eCommerce expertshave it all set, get in touch with them and experience eCommerce like neverbefore! We have helped clients worldwide in achieving their goals and ultimately success.

  12. THANKYOU! +91-11-47567701/02 | info@nethues.com| www.nethues.com Technologies (P)Ltd. Technology Delivered, Since2001

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