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CAPACITY BUILDING

CAPACITY BUILDING. HUMANIST ORGANISATIONS IN AFRICA CRITICALLY NEED TO BE STRENGTHENED IF THEY ARE TO SERVE ABOVE MEDIOCRITY. THIS CALLS FOR CAPACITY BUILDING IT TAKES SEVERAL FORMS SUCH AS KNOWING HOW TO RAISE RESOURCES, DO ACTIVITIES, LOBBY POWERS THAT BE,AND BE ACCOUNTABLE TO ALL.

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CAPACITY BUILDING

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  1. CAPACITY BUILDING • HUMANIST ORGANISATIONS IN AFRICA CRITICALLY NEED TO BE STRENGTHENED IF THEY ARE TO SERVE ABOVE MEDIOCRITY. • THIS CALLS FOR CAPACITY BUILDING • IT TAKES SEVERAL FORMS SUCH AS KNOWING HOW TO RAISE RESOURCES, DO ACTIVITIES, LOBBY POWERS THAT BE,AND BE ACCOUNTABLE TO ALL.

  2. UNDERSTANDING ADVOCACY The Oxford Advanced Learner’s Dictionary defines Advocacy as, “the giving of public support to an idea, a course of action or a belief.” It also goes ahead to give the technical definition as, “the work of lawyers who speak about cases in court.” Wikimedia on the other hand defines Advocacy as “a political process by an individual or group which aims to influence public-policy and resource allocation decisions within political, economic, and social systems and institutions.”

  3. UNICEF on the other hand defines Advocacy as, “the deliberate process, based on demonstrated evidence, to directly and indirectly influence decision makers, stakeholders and relevant audiences to support and implement actions that contribute to the fulfillment of the rights of a particular individual or group of people.” It goes on, “Advocacy is a means of seeking change in governance, attitudes, power, social relations and institutional functions.

  4. The Broad Objectives of Advocacy addressing imbalances, inequity and disparities promote human rights, social justice, a healthy environment Furthering and deepening of opportunities for democracy

  5. What do we want? (developing a problem and solution tree) Who can make it happen? (mapping stakeholders) What do they need to hear? (evidence based messages) Who do they need to hear it from? (clergy, celebrities, local leader) How can we make sure they hear it? (effective channels of comm.) What do we have? (SWOT) What do we need? (SWOT) How do we begin to take action? (SMART GOALS) How can we tell if it’s working? (M&E)

  6. How Advocacy is done . Raising awareness, communications and media work Aims at creating knowledge of the problem to policy makers, stakeholders, public and decision makers through electronic and print media, public meetings, demonstrations, petitions, etc. This awareness creation should be based on evidence and solution-oriented.

  7. Developing partnerships/coalitions/alliances This aims at building synergies with other organizations and stakeholders to harness support and momentum to deal with the problems. . Lobbying and negotiating This involves engaging in one-on-one discussions and group meetings with decision-makers to influence them to change policy, practice, attitude or behavior. . Campaigning It involvesmobilizing the public around the advocacy issue, changing perceptions and building support to influence decision-makers and stakeholders. . Research/publications

  8. . Research/publications This is about digging out facts about the advocacy issue, the underlying causes and recommending solutions which can be considered by decision-makers and stakeholders . Social mobilization This is about engaging with multiple levels of society, including those who are marginalized, as allies and partners in overcoming barriers to implementation of programmes that solve the problem. . Conferences/ events This is about bringing together a variety of stakeholders and decision-makers to highlight the causes and identify solutions to the issue, with follow-up strategies that include concrete and immediate action points.

  9. M&E Guiding Questions . What worked well? . What did not work? . What could be improved? . What lessons are drawn for next time? . What action turned out better than hoped for? . What is the state of affairs now? . Is there need to continue advocacy?

  10. Why Fundraise • Diversify and increase the number of different income sources the organisation has. • Develop and expand, or consolidate and maintain, the existing workforce and programme or service. • Reduce financial dependency on funds received from any one source or any international funding agency. • Enhance long term organisational sustainability. • Promote the organisation • Member recruitment

  11. Concept Of Fundraising • Fundraising is a component of resource mobilization. • Fundraising is giving people the opportunity to give. It’s a process whereby resources are transferred from those able to give to those in need to receive.

  12. RESOURCE MOBILIZATION • Resource Mobilization involves: Fundraising, and income generating activities RESOURCE MOBILIZATION FUNDRAISING INCOME GENERATING ACTIVITIES

  13. Principles of Fundraising • Educate • Ask • Use personal approach • Understand the donor’s point view • Seek ethical donors • Say thank you • Invest time and money in retaining donors • Maintain a good reputation • Be accountable and transparent

  14. Process of Successful Fundraising

  15. Ask with Direction Provides 3 meals per day $ 1 Provides accommodation for a week $ 5 Educates a child for a whole year $ 250

  16. Fundraising strategy Main Issues to consider • Funds for today • Funds for tomorrow • Funds for the future

  17. Raising Money From Foreign Donors • Identifying donors area of values and interests • Knowledge of donors application requirements and deadlines • Knowledge of operation of international umbrellas • Money flow • E.g. • IHEU • HAMU

  18. Fundraising Techniques • DEFERRED GIVING – ENDOWMENT (the future) • Wills and bequests • Endowments • Insurance policies • Unit Trusts

  19. Fundraising Techniques ANNUAL FUND – CURRENT INCOME (Today) • Direct mail appeals • Debit orders/pledges • Membership Fees • Special Events • Competitions (raffles) • Selling services • Selling products • Donor or supporter clubs (Friends of …) • The internet • Payroll deductions

  20. Fundraising Techniques ANNUAL FUND – CURRENT INCOME (Today) • Direct mail appeals • Debit orders/pledges • Membership Fees • Special Events • Competitions (raffles) • Selling services • Selling products • Donor or supporter clubs (Friends of …) • The internet • Payroll deductions

  21. FUNDRAISING TIPS • Why Resource Mobilisation is very important. • Concept of Fundraising • Why Fundraise? Purpose of Fundraising • Survival Tactics in Fundraising • Process of successful Fundraising • Principles of Fundraising • Fundraising Strategy • Identifying Sources of Funds • Addressing different stakeholders • Funding Techniques • Income generating Activities Consider the organization’s strength- Assets and capital possession

  22. Resource Mobilisation Tips • Consider the organization’s strength- Assets and capital • Consider the environment • Consider low risk ventures • Involve beneficiaries, given their capability • Emphasis towards resource mobilisation . Your organisation to contribute a percentage to the cause . ALWAYS BE ACCOUNTABLE TO ALL.THIS IS WHAT WILL MAKE HUMANIST SURVIVE AND SHRIVE IN AFRICA. Kato Mukasa- Chair- African Working Group, IHEYO.A paper presented at the Regional Humanists Conference in Nairobi, 3 December 2014.

  23. THANK YOU. • Kato Mukasa • Questions

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