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Ideation: A crash course in creativity

Ideation: A crash course in creativity. If I only had time for 3 things…. big fish convergent/divergent priming, pros & cons intrinsic/extrinsic seven steps. “How to catch a big fish: 1. Catch a lot of fish. 2. Throw back all the little ones.” Linda Carson @lccarson lccarson@gmail.com.

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Ideation: A crash course in creativity

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  1. Ideation:A crash course in creativity Linda Carson/Creative Thinking

  2. If I only had time for 3 things… • big fish • convergent/divergent • priming, pros & cons • intrinsic/extrinsic • seven steps Linda Carson/Creative Thinking

  3. “How to catch a big fish: 1. Catch a lot of fish. 2. Throw back all the little ones.” Linda Carson @lccarson lccarson@gmail.com Please jot down a noun (for later). Thanks. Linda Carson/Creative Thinking

  4. “Creativity is not a talent. It is a way of operating.” John Cleese • Four stage model (Wallas) • Preparation • Incubation • Illumination • Verification • Divergent & convergent production (Guilford), open & closed problems • Priming, pros & cons • Intrinsic & extrinsic motivation (Amabile) Linda Carson/Creative Thinking

  5. Linda, don’t go to the next slide until after the noun exercises. What happens in Vegas, stays in Vegas. Say yes. Be kind. Edit later. Laughter is praise. “There are fewer rules than you think”

  6. Linda Carson/Creative Thinking

  7. Linda Carson/Creative Thinking

  8. Linda’s seven-point plan for making the most of many minds How innovators can turn idea generation into a team sport Linda Carson/Creative Thinking

  9. 1. Defer judgment. “The core skill of innovators is error recovery not failure avoidance.” Randy Nelson “Scientists have another name for failure: data.” Tina Seelig Linda Carson/Creative Thinking

  10. 2. Seek quantity, not quality. “Ideas have to be like ninjas, plentiful and ready to die.” Suzanne Pope Linda Carson/Creative Thinking

  11. 3. Question assumptions. “I have a friend I go to whenever I have a really tough problem to solve. After I explain it to him, invariably his first question is, ‘What rules can we break?’ He knows that I have assimilated so many rules into my thinking that after a while they become blind assumptions. It’s difficult to be innovative if you’re following blind assumptions.” Roger von Eoch Linda Carson/Creative Thinking

  12. 4. Go over the top. “It is easier to tone down a wild idea than to think up a new one.” Alex F. Osborne Linda Carson/Creative Thinking

  13. 5. Follow through: Debate; Combine & extend ideas; Use ideas as stepping stones. “Creativity occurs at the intersection of previously unconnected planes of thought.” Dorothy Leonard Linda Carson/Creative Thinking

  14. 6. Take notes. “Never go anywhere without pen and paper. Not even to bed. Especially not to bed.” Linda Carson Linda Carson/Creative Thinking

  15. Step 7 is really the 0th step The most important rule for making idea generation a team sport… Linda Carson/Creative Thinking

  16. Start solo. “There are no good collaborations … Once the miracle of creation has taken place, the group can build and extend it, but the group never invents anything.” John Steinbeck Linda Carson/Creative Thinking

  17. Linda’s seven-step plan Start solo. 1. Defer judgment.2. Seek quantity, not quality.3. Question assumptions.4. Go over the top.5. Follow through.6. Take notes. Linda Carson/Creative Thinking

  18. “Creativity is a renewable resource.” Biz Stone Co-founder of Twitter Linda Carson/Creative Thinking

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