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Promoting your National College Fair to Exhibitors and Attendees. Ryan Burton-Romero ( NCF Committee/ NCF Phoenix Chairperson) Rasheena Wilson (NCF Event Manager). Promoting.
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Promoting your NationalCollege Fair to Exhibitors and Attendees Ryan Burton-Romero (NCF Committee/ NCF Phoenix Chairperson) Rasheena Wilson (NCF Event Manager)
Promoting We market these fairs to provide an opportunity for students to learn about post-graduate options. We service the community in hopes of bringing as many attendees/exhibitors as possible. Attendees Exhibitors
Roles/ Responsibilities NACAC • Introduces the National College Fair • Provides a general overview of the National College Fair Local Arrangements Committee • Follow-up from NACAC’s introduction • Provides a personal touch
Promoting to Attendees NACAC: • Emails, save the dates, printed mailings, NACAC and facility website, CVBs, list-servs, phone marketing, onsite locator, and on-site newspaper LAC: • Reach out to city government to have a “Go to College Week.” • Revise the counselors list and send mass emails. • Use local affiliate’s resources.
Promoting to Exhibitors (College Representatives) NACAC: • Advertise on NACAC’s website • Send promotional materials to all members • Email last year’s exhibitors • Social Media outlets • NCF fee waiver program • Promote to State/Regional Affiliates LAC: • Personal emails • Reminders
One Step Further • Billboards • Newspaper Ads • Walk of Education (Be a Leader Foundation) • Radio Spots • Local News interviews • Social Media
Key Points to remember • Make it personal • Be detailed • Use resources from NACAC, affiliate, your network and media • Plan ahead • Ask for help