Promoting your National College Fair to Exhibitors and Attendees

Promoting your NationalCollege Fair to Exhibitors and Attendees Ryan Burton-Romero (NCF Committee/ NCF Phoenix Chairperson) Rasheena Wilson (NCF Event Manager)

Promoting We market these fairs to provide an opportunity for students to learn about post-graduate options. We service the community in hopes of bringing as many attendees/exhibitors as possible. Attendees Exhibitors

Roles/ Responsibilities NACAC • Introduces the National College Fair • Provides a general overview of the National College Fair Local Arrangements Committee • Follow-up from NACAC’s introduction • Provides a personal touch

Promoting to Attendees NACAC: • Emails, save the dates, printed mailings, NACAC and facility website, CVBs, list-servs, phone marketing, onsite locator, and on-site newspaper LAC: • Reach out to city government to have a “Go to College Week.” • Revise the counselors list and send mass emails. • Use local affiliate’s resources.

Promoting to Exhibitors (College Representatives) NACAC: • Advertise on NACAC’s website • Send promotional materials to all members • Email last year’s exhibitors • Social Media outlets • NCF fee waiver program • Promote to State/Regional Affiliates LAC: • Personal emails • Reminders

One Step Further • Billboards • Newspaper Ads • Walk of Education (Be a Leader Foundation) • Radio Spots • Local News interviews • Social Media

Key Points to remember • Make it personal • Be detailed • Use resources from NACAC, affiliate, your network and media • Plan ahead • Ask for help

GAME TIME!!!!!!!!

Promoting your National College Fair to Exhibitors and Attendees