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COMPANY OVERVIEW. The Next Generation of Simulation Technology. NEED/OPPORTUNITY. Does preparing students with a Record player help prepare them to use an iPod?. Would you send a Sergeant into battle who had only ever ‘read the book’?. Bruce J. Avolio , Ph.D.,
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COMPANY OVERVIEW The Next Generation of Simulation Technology
NEED/OPPORTUNITY Does preparing students with a Record player help prepare them to use an iPod? Would you send a Sergeant into battle who had only ever ‘read the book’?
Bruce J. Avolio, Ph.D., • UW Executive Director for CLST;Top 25 Management Scholars Brayden Olson, Founder • Gamification Pioneer • Lindsay Andreotti • Entrepreneur Coach, 200 Companies • Nelson del Rio, Co-founder • Serial Entrepreneur; 25 Years Experience MANAGEMENT TEAM
$314.5Bn Mgmt. Consulting $287.0Bn Corporate Training $35.0Bn e-Learning ADDRESSABLE MARKET
Value Proposition We offer simulations built on real Global 2000 companies that use live updates, big data, gaming and crowd sourced information • to provide students with an engaging and true-to-life experience. • And, we provide professors with new tools to accelerate their research. SOLUTION
TRACTION 263 Professors 128 Professors 334 Professors 144 B-School Professors 118,000 Professors $7.7Bn Revenues, 70 Countries 8.9M Businesses
BUSINESS MODEL Initially target assistant professors who are eager to attain tenure and are more prone to adopt new methodologies and technologies A college book can cost $249.00! $34.99
118,000 Professors $7.7Bn Revenues, 70 Countries GO-TO-MARKET 8.9M Businesses
COMPETITIVE LANDSCAPE • Paper Cases (e.g. Harvard and Ivey Cases) • Static, Made Up Simulations (e.g. Business Strategy Games, Market Place Live, Prisim, etc.)
First Publisher: ‘iTunes of Emergent Simulation Cases’ Clog the Pipeline BARRIERS TO ENTRY
Income Statement FINANCIALS
15 Classrooms USE OF PROCEEDS • Established Game Developer • $150K FIXED Bid • $300K Contributed • Customer Support, Maintenance & Back Office • 20% Partners