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The University of Iowa Trademark Licensing Department

The University of Iowa Trademark Licensing Department. By: Griffin Weihe. Goals. Learn about licensing Work hard and complete tasks on time Improve communication and writing skills Be confident. Hours of Operation.

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The University of Iowa Trademark Licensing Department

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  1. The University of Iowa Trademark Licensing Department By: Griffin Weihe

  2. Goals • Learn about licensing • Work hard and complete tasks on time • Improve communication and writing skills • Be confident

  3. Hours of Operation Licensing: Monday-Friday: 8-5Hall of Fame:Monday-Thursday 8-5Friday: 8-6Saturday and Sunday: 10-5

  4. What is Trademark Licensing? • Form of marketing- People see and want to buy because of how it looks. • Global industry- Licensed product is everywhere • Up and coming (high schools, Division III) • US Patent Office-Register classes

  5. CLC, LRG, and Independents • Collegiate Licensing Company: The CLC is the largest licensing company and manages a large amount of big schools. Includes: LSU, Illinois, Ole Miss, UNC, Florida State, Alabama, • Licensing Resource Group: LRG is the second largest licensing agency, most of their clients are medium and smaller schools:Includes: Iowa State, Baylor, Kansas State, NC State, Drake, UNI, UWP, UWSP. • Independents: Schools who independently manage their licensees: USC, Iowa, Ohio State, Michigan State

  6. What Does Iowa Trademark? • Logos (Tigerhawk, Block-I, old school collection) • Word marks(Iowa, Hawkeyes, Iowa Hawkeyes) • Combination marks • Verbiage(“Go Hawks”, “How bout’ them Hawks” • Marks associated with the institution

  7. Daily Tasks • Artwork approval • Answering phones • Royalties • New product addendums • Work on assigned projects

  8. 2 Different Types of Licenses • Cottage- Ma and Pa (IA) companies- $200 Licensing Fee-Pay Royalties at end of year • Standard- $500 Licensing Fee- Pay Royalties at end of each quarter.

  9. Royalties • 10% of all licensed products • Rate changes over time • Items can be royalty exempt. • 30 Days to report after due date. • Company can be terminated if royalty payment is missed.

  10. New Product Addendum • Existing companies • Review Process- Letter and non-Iowa sample- Factory Disclosure- Artwork- Iowa Sample and signed addendum • Thinking about adding a fee.

  11. Hall of Fame • Women’s and Minorities exhibit- Research- Meetings- Phone calls • Other Hall of Fame tasks- Occasional set up for events.- Banner Hanging

  12. Other Projects • Decals • Herky on Parade • Federal Registration • Royalty Research • Reviewed Product Categories

  13. Future Interns • Work hard • Don’t be shy • Ask questions • Be confident everyday

  14. Final Thoughts/Questions • Great experience • Positive growth for myself • Goals accomplishedQuestions?

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