110 likes | 249 Views
Story. Story. Audience. 30-60. Pissed. Frustrated Investors. Goals. Build Relationship. Attention. Credential. Invite. Attention. Interest. Action. Desire. Goals. Get e-mails. Visits to the site. Sign up. Become a Partner. Why Transmedia?. Invite rather than push
E N D
Audience • 30-60 • Pissed • Frustrated Investors
Goals Build Relationship Attention Credential Invite Attention Interest Action Desire
Goals • Get e-mails • Visits to the site • Sign up • Become a Partner
Why Transmedia? • Invite rather than push • Interaction = Clear, simple communication • Deeper Connection
Premise “Having a Financial advisor that works with a large firm is like having a doctor that works for the drug company.” Over 85% of the people we give our money to, to manage have absolutely no obligation to do things in our interest. The people that we’re giving our money to are benefiting from the advice they are giving us.
World • Setting • Time • Characters
Tone • Beware • Mischievous • Not Interesting - Insurance • Interesting - Geico
Platforms/Timeline Platform Intro Acquaintance Friend Partner • Video • Online • Website • Newsletter • Game • Live Event • App • Phone • “Quarterly” Short video 30 sec “Editorial” Attention Information Steward
Examples • “Insurance” • Geico • Visual Stories