THE PROJECT of CONSUMER ATTITUDES on COSMETIC PRODUCTS and APPLICATIONS IN BALKANIAN COUNTRIES

1. THE PROJECT of CONSUMER ATTITUDES on COSMETIC PRODUCTS and APPLICATIONS IN BALKANIAN COUNTRIES Celalettin R. Çelebi , MD Ankara / Turkey

2. World Cosmetic Market is an exhaustive analysis of trends and prospects for the beauty and toiletry products business worldwide. Drawing on a wide range of fully attributed sources, combined with clear analysis of trends, its creates a comprehensive database of information.

3. World Cosmetic Markets 1999-2005 Published on:19981001Published by:Market Tracking International $1300 An exhaustive analysis of trends and prospects for the beauty and toiletry products business worldwide. Drawing on a wide range of fully attributed sources, combined with clear analysis of trends, its creates a comprehensive database of information and data on 40 countries, including both the major established regions and emerging markets. Each country profile analyses market size, main product sectors, the local industry, imports and exports, leading companies, distribution, consumer profiles and five year market forecasts. Market overview sections also provide comparisons of international market sizes, recent growth rates and forecast growth rates. View Table Of Contents Note: Publisher's price varies with format

4. The Market for Cosmetics and Toiletries in Germany 4/1/2003 Sales of cosmetics and toiletries reached EUR 10.8 billion in 2002, which constituted a mere 0.3% increase over the previous year. This is significantly less than the review period average of around 4%. The main factors hampering value growth were consumer uncertainty and caution following the introduction of the euro, the high unemployment rate and the recession that has plagued the country. The economic downturn and the prevailing belief that price increases accompanied the introduction of the new currency encouraged a general cutback in spending and increased private label penetration. Private labels are performing well, and even outperforming their branded competitors, as they increasingly rival the quality and sophistication of branded products. Euromonitor’s cosmetics and toiletries reports are widely acknowledged as the industry standard for global personal care research. Included in our series of 52 individual country titles are detailed sales breakdowns by product type, mass vs. premium product statistics, distribution trend data, and analysis of developments in volume, value, pricing and packaging. With analysis of emerging and mature markets, growth opportunities and new product developments, Euromonitor’s cosmetics and toiletries research is the key tool for international strategy and marketing planning. by: Euromonitor International

5. The CONSUMER ATTITUDES on COSMETIC PRODUCTS and APPLICATIONS IN BALKANIAN COUNTRIES The survey is planned for Balkanian Countries (Turkey, Bulgaria, Albany, Romania, Macedonia, Bosnia-Hercegovina, Jugoslavia and Croatia ) and will be applied twice regarding to understand seasonal changes in the attitudes of responsives. The survey has 3 stages and will last totally 48 months:

6. 1-Preperation and Pilot Survey: First Stage includes the preperation of questions and sampling methods in the survey by an invited Commission including, cosmetologists, dermatologists, academicians,statisticians,related govermental , NGO and Industry representatives. After application of a pilot survey to a limited responsives, the Commission will reevaluate the efficacy and reliabilty of the questions and will make proper corrections and then ask the official permissions of National State Institutes of Statistics. This stage will last 18 months and include the selection and training of Surveyors.

7. 2-Survey: The survey will be applied to enough responsives reflecting/ representing each Balkan Country as planned in the frame of sampling method and questionnerre.The survey will be applied in every region of the Country twice regarding rural and urban differences .The answers will be recorded on electronic charts by trained surveyors. This stage will last 18 months.

8. 3-Analysis and Evaluation: Evaluation of the survey will be done by statistical software packages electronically.Analysis will include sex, age, educational, social and economical status, regional, rural/urban differences, seasonal changes, skin problems, brand name tendency and client satisfaction attitudes of the responsives.Afterall statistical tests and inferences from/among these factors will be analysed. This stage will last 12 months and include the discussion and documentation of the final report by the Commission.

9. COSMETIC CONSUMER ATTITUDES in TURKISH WOMAN GAZI UNIVERSITY COSMETOLOGY DEPT. ANKARA / TURKEY PILOT STUDY (n=1903)

10. PILOT STUDY PRELIMINARY FINDINGS

11. COSMETIC EXPENSES of TURKISH WOMAN / per month

12. HAIR-WASHING WITH SOAP

13. BODY-WASHING with HAIR SHAMPOO

14. APPLYING COSMETIC PRODUCTS FOR TANNING

15. THE QUESTIONNAIRE OF THE SURVEY INCLUDES ONE HUNDRED QUESTIONS FOR EACH PARTICIPANT RANDOMLY CHOSEN FROM EVERY REGION OF TURKEY (rural , urban )

16. QUESTIONNAIRE • Identification (age, sex, profession, birth place, etc.) • Montly income, share of the cosmetic shopping in family budget • Shopping sites / Type of shopping • Effecting factors during shopping • Questioning for each cosmetic product (soap, shampoo, decorative cosmetics, etc.) • Questioning for each cosmetologic procedures

17. The project of consumer attitudes on cosmetic products and applications in Balkanian countries LOOKS FOR : SCIENTIFIC PARTNERS crcelebi@gazi.edu.tr

18. WWW.DERMANETURK.COM

19. DELIVERIES OF THIS MULTI-CENTERED STUDY Planning the amount of cosmetic product demand/demand projection for future. Planning the type of cosmetic product trends / trends type projection. Planned investments on cosmetic product and applications. Planning the number of cosmetology professionals and centers. Training/informing public on dangerous cosmetic attitudes . Prescribing cosmetics properly