Sport and international development

1. Sport and international development

2. United Purpose Out of Poverty • Sport and international development • What can sport do? The values of sport • What is Sport for Development and Peace (SDP)? • The SDP landscape • Sport and the SDGs • UP and SDP • The risks of sport • Partnerships and fund-raising • Table discussions and feedback

3. United Purpose Out of Poverty What can sport do?

4. United Purpose Out of Poverty What’s sport got to do with development? • Qualities of sport: • Universal • Inclusive • Popularity and convening power (including difficult to reach groups) • Teaches knowledge, skills and values: • Intrinsic • Integrated • Can provide role-models • Sport economy

5. Kumar Sangakkara

6. United Purpose Out of Poverty Sport as a ‘school for life’ Sport teaches: • Cooperation • Communication • Respect for the rules • Problem-solving • Understanding • Connection with others • Leadership • Respect for others • Value of effort • How to win • How to lose • How to manage competition • Fair play • Sharing • Self-esteem • Trust • Honesty • Self-respect • Tolerance • Resilience • Teamwork • Discipline • Confidence UN Inter-agency Taskforce on Sport for Development and Peace: Sport as a tool for development and peace: towards achieving the United Nations MDGs

7. The Queen of Katwe ‘Do not be quick to tip your king’ You must never surrender ‘[Chess] is a fantastic metaphor for life. It teaches you a lot of life lessons. It teaches you patience. It teaches you foresight. And in order to get better, you have to work at it, so I think those are all things to apply to a young person's mind.’

8. United Purpose Out of Poverty What is sport? “all forms of physical activity that contribute to physical fitness, mental well-being and social interaction. These include: play; recreation; organized, casual or competitive sport; and indigenous sports or games.” United Nations Inter-agency Taskforce on Sport for Development and Peace

9. What IS sport for development and peace (SDP)? UN Sustainable Development Goals: Sport is … an important enabler of sustainable development. We recognize the growing contribution of sport to the realization of development and peace in its promotion of tolerance and respect and the contributions it makes to the empowerment of women and of young people, individuals and communities as well as to health, education and social inclusion objectives.”

10. What IS sport for development and peace (SDP)? SDP is: the intentional use of sport as a tool in advancing sustainable development and strengthening governance, gender equality and the protection and promotion of human rights. Commonwealth Secretariat

11. Key sdp champions in the UK

12. United Purpose Out of Poverty The SDP landscape • Policy frameworks • The UN: • Global Goals • UNDESA • IOC • Kazan Action Plan, UNESCO • International Day for SDP (April 6th)

13. United Purpose Out of Poverty Donor policies DFID?

14. United Purpose Out of Poverty SDP networks and resources

15. United Purpose Out of Poverty SDP and academia Examples… International Masters (MA) in Sport for Development Sport and International Development (MA)

16. United Purpose Out of Poverty Sport and the SDGs How can sport contribute? • 1. Reducing poverty • 3. Health and well-being • 4. Education • 5. Gender equality • 6. Water and sanitation • 7. Affordable and clean energy • 8. Decent work and economic growth • 10. Reduced inequalities • 11. Sustainable cities and communities • 16. Peace and justice • 17. Partnerships • Disability inclusion

17. United Purpose Out of Poverty How can sport contribute to the SDGs? Gender equity • Awareness-raising/convening for gender sensitisation (GBV, early marriage, FGM, etc). • Young women gain confidence and self-esteem through: • Experiences in sport – sport skill mastery, winning, travelling • Gaining knowledge, eg. on rights, services • Developing life-skills – setting goals, self-discipline, healthy lifestyles, etc • Develop vocational skills – player, coach, first-aider, etc • Making friends, feeling valued • Sports role-models • Avoiding early marriage and accessing other opportunities (education, training) • Economic empowerment: • In sport (as player, coach, referee, etc) • Outside of sport – eg. savings groups created from sports teams, employability skills • Challenged attitudes of: • boys/young men • parents/leaders

18. United Purpose Out of Poverty How can sport contribute to the SDGs? Livelihoods • Employment readiness: • Improved physical/mental health • Transferable life-skills for employability • Pathways to livelihood services/opportunities • Solidarity through sport to create savings groups, cooperatives, etc • Employment in sport: • Coaching, officiating, first-aid… • Sports industry, eg. footballs (Alive and Kicking: Zambia, Kenya, Ghana)

19. United Purpose Out of Poverty Employability competencies through sport GIZ, Ethiopia

20. United Purpose Out of Poverty SDP and UP

21. United Purpose Out of Poverty UP Global Strategy

22. United Purpose Out of Poverty • Skills training and employability of young women: • Kenya (Moving The Goalposts) • Zambia (EduSport) • Fit For the Future: life-skills, vocational training and employment pathways forslum youth in Mumbai, India

23. United Purpose Out of Poverty • WASH education through tennis and play – Kibera slum, Nairobi • Access to sexual and reproductive health – kabaddi in India • HIV-testing and awareness at football tournaments – Kenya (Moving The Goalposts)

24. United Purpose Out of Poverty • Gender equality: • kabaddi and safe spaces in India • Girls INSPIRED - netball in rural Malawi • Social cohesion in the Gambia – prevention of migration and reintegration of migrants • Reconciliation between farmers/grazers, Cameroon

25. United Purpose Out of Poverty • Publicity for stoves through sports sponsorship (Malawi) • Carbon credit sales to the sports industry/sports events?

26. The risks of sport in development • Two views of sport “Sport has the power to change the world. It has the power to inspire. It has the power to unite people in a way that little else does. It speaks to youth in a language they understand. Sport can create hope where once there was only despair. It is more powerful than government in breaking down racial barriers.” “Serious sport has nothing to do with fair play. It is bound up with hatred, jealousy, boastfulness, disregard of all rules and sadistic pleasure in witnessing violence. In other words: it is war minus the shooting.“

27. United Purpose Out of Poverty Potential negatives in sport/SDP • Donors/NGOs • Potential for reputational risk? (eg. DFID) • Lack of development professionalism in sector • Lack of evidence for effectiveness

28. SDP and Sport Development – a continuum Sport Development (sport for sport’s sake) Sport for Development and Peace (SDP) • Emphasis: competition and performance • Sporting goals: • Development of football skills • Sporting excellence - winning, being the best • Emphasis: participation and fun • Development goals: • Personal development and life-skills • Community outcomes – disability inclusion, gender equity, social cohesion In SDP, sport is a vehicle for development, not the end in itself!

29. Funding and partnership opportunities through sport About us • We now use sport to engage young people in some of the world’s most remote, insecure and challenging contexts, to tackle complex issues such as gender-based violence, inclusion and peacebuilding

30. Funding and partnership opportunities through sport The issue • Today's global sports industry is estimated to be worth between $480 billion and $620 billion. As the remarkable growth of sports industry continues at pace, we believe that this billion-dollar industry is not sufficiently meeting its obligation to provide support to some of the world’s poorest countries and assist them in finding local, sustainable solutions to poverty and inequality

31. Funding and partnership opportunities through sport Our solution • Sport is one of the most powerful ways of tackling discrimination, inequality and bringing together people from diverse backgrounds. The Sustainable Development Goals are a universal call to action to end poverty, protect the planet and ensure that all people enjoy peace and prosperity. We believe that if we can fully mobilise the power of sport behind the delivery of these Global Goals, then we can make significant advancements in having a fair and equal world. Wales’ unique sporting culture and global outlook, makes it the perfect nation to move quickly and be the first nation to embrace this game-changing initiative

32. Funding and partnership opportunities through sport The opportunity • We want Wales to set a global standard in mobilising resources, people, money, materials and time on Sport for Development and Peace. Wales will need to meet a set of objectives and standards that secures commitment from government, business and sporting institutions, as well as schools and local sports clubs. United Purpose wants to lead the drive to support communities left behind by global poverty, by asking organisations across the whole of Wales to play their part in making Wales the world’s first Sport for Development and Peace Nation – continuing the trend set in 2008 when Wales made history and became the first ever Fair Trade Nation!

33. Funding and partnership opportunities through sport 1) Funding from the sports industry • United Purpose and the Pentland Group • The NBA and AgenceFrançaise de Développement to collaborate on youth development in Africa • Barcelona and UNICEF

34. Funding and partnership opportunities through sport 2) Carbon reduction and the sports industry • Can sport become a ‘climate leading’ sector? • A number of sports organisations (e.g. International Olympic Committee, FIFA and World Sailing) have committed to the UNFCCC’s Sport for Climate Action Framework

35. Funding and partnership opportunities through sport 3) Mega events and their legacy • Carbon neutral events • Post-event legacies e.g. International Inspiration • Partnerships with sports federations e.g. UNICEF at the Commonwealth Games, Right to Play at the World Athletics Championships

36. Funding and partnership opportunities through sport 4) The generosity of Sports fans • Sport Relief – get active, raise money and change lives. Total raised on the night of broadcast in 2018 was £38,195,278 • Prostate Cancer UK and the Football League – raised £4m over six seasons • Wales SDP Nation Campaign

37. Funding and partnership opportunities through sport 5) Global ambassadors • UNICEF celebrity supporter and ambassador programme – David Beckham, Claudia Schiffer, Michael Sheen, Emma Bunton etc. • Laureus Sport for Good ambassadors – Kelly Holmes, Colin Jackson, Victoria Pendleton, Stuart Hogg etc.

38. What DEFINES AN SDP NATION? 1. Policy Positions 2. Public Engagement Campaign 3. Sport for Development Fund

39. united-purpose.org+44 (0)2920 220066UP.UK@united-purpose.org Table discussions: What benefits and impacts have you seen in your work using sport, play and recreation? How do you see how sport could be applied to your programming? What potential risks do you see in the use of sport, and how would you mitigate against these? What potential do you see for using sport in your fund-raising and partnerships in Wales?

40. united-purpose.org+44 (0)2920 220066UP.UK@united-purpose.org