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Media Relations in a New Era

Media Relations in a New Era. How to make friends and influence writers Michael Wangbickler, Balzac Communications Mark Fisher, Dayton Daily News. Introduction. Best practices. 1. Tell the story. 2. Is it really news?. 3. it’s about relationships. 4. Know preferences and beat.

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Media Relations in a New Era

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  1. Media Relations in a New Era How to make friends and influence writers Michael Wangbickler, Balzac Communications Mark Fisher, Dayton Daily News

  2. Introduction

  3. Best practices

  4. 1. Tell the story

  5. 2. Is it really news?

  6. 3. it’s about relationships

  7. 4. Know preferences and beat

  8. 5. Find what THEY need

  9. 6. regional/generational differences

  10. 7. Editors are overworked

  11. 8. Use every tool you have

  12. 9. Be prepared and follow through

  13. 10. Say thanks

  14. The next step

  15. Conclusion

  16. THANK YOU • Michael Wangbickler, Balzac Communications & Marketing – mwangbickler@balzac.com • Mark Fisher, Dayton Daily News - Mark.Fisher@coxinc.com

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