Marketing Committee Meeting - 20 14 th November 2018

1. Marketing Committee Meeting - 20 14th November 2018

2. Roll call .

3. As participants in this meeting, we need to be mindful of the constraints of antitrust laws. • There shall be no discussions of agreements or concerted actions that may restrain competition. • This prohibition includes the exchange of information concerning pricing, rates, coverages, market practices or any other competitive aspect of an individual company’s operation. • Each participant is obligated to speak up immediately for the purpose of preventing any discussion falling outside these bounds. Antitrust Policy

5. Membership update Total members = 53 As of the 14th November 2018

6. Current Membership 53 members

7. 53 members – 14 November 2018

8. Membership by Class 53 members

9. Future events AREA workshop • AREA Workshop ’19 • Overview and date confirmation • Working group needed

10. AREA Workshop 2019 AREA and AMRC Workshop in March 2019 • Building on the success of our DMDII & AREA Chicago workshop earlier this year we’re pleased to confirm that we’ll be jointly hosting an AREA and AMRC 2-day Workshop at the AMRC location in Sheffield 26 – 27 March, 2019. • The focus of the workshop is to have dedicated sessions on AR EnterpriseRequirements, Safety, Security and Change Management Challenges along with a networking/open floor demo event in the evening. • Joint branding and promotion for AREA and AMRC along with a targeted promotion campaign in the lead-up to, during the event and post-event is currently being planned. • The target audience is primarily enterprise organisations. • Check your Inbox for a ‘Save the Date’ and watch out for a formal invitation to register!

11. AREA Workshop 2019 • Call to action: • We’re looking for members to join a small working group to help us scope the sessions and content, inform decisions, the direction of the workshop and provide a strategic sounding board as we move forward. • In addition, we’re also looking for sponsors for the event and there are various options available according to your budget. Please let us know if you’re interested in sponsoring this workshop.

12. AREA webinars Internal

13. AREA webinars – Security committee • AREA Security webinars (proposals) • Internal - AREA Security Report • 6th Dec • Internal - State of AR Security in the Enterprise • 13th Dec • External - Overcoming Barriers to AR Project Implementation: A Security Perspective • 20th Dec • Can you participate? Add value to the webinars?

14. AREA webinars – Research committee • Purpose: AREA thought leaders sharing/demonstrating best practices by describing/discussing successful projects • Target audiences: basic and applied AR research professionals • Speakers: AREA members • Logistics • Scheduling • Rehearsals

15. September 26th Webinar AREA members only webinar page

16. October 4th Webinar • Featuring research results from • EPRI – John Simmins and Micah Tinklepaugh • Boeing – Brian Laughlin • Members can watch recording on AREA Webinar – members only page of theAREA.org https://www.youtube.com/watch?v=BdiEWAq3Tv0

17. October 4th Webinar AREA members only webinar page

18. New AREA webinars • Looking for ideas for 2018 / 2019 • Ideas • Industry focus • Use case studies • Technology • Getting started in AR • Reducing the barriers to adoption (overview) • Please provide ideas? What would help promote the ecosystem / your company?

19. AREA webinars External

20. External AREA webinars • AREA building partnerships will alliances and organisations with access to target industries / end customers • Example: Nov 27th - Oil and Gas IQ – “Meginar” • AREA members can to sponsor • Lead Generation - access over 209,000 Oil & Gas professionals • Global Marketing Campaign – branding, newletters, emails, social media • Marketing campaign and 12 Months of exposure to Oil & Gas iQ’s community • Webinar available on demand for an entire year • Interested in supporting?

21. External AREA webinars • Other opportunities being investigated • EEF (The Manufacturing Organisation) • EPRI (AREA Member) • IIC (Industrial Internet Consortium) • What other Alliances / organisations could the AREA engage?

22. AREA events 2019 What events should the AREA support?

23. 2019 events

24. Events listing • What events are you attending in 2019? • Industry and AR events? • Opportunity for AREA pavilion? • Listing on AREA web site • Discounts and Speaker opportunities • Promote talks via blog / news / social media • Please let angela@thearea.org know

25. Human Factors working group

26. Human Factors Research Task Force • Tackle important questions • What are the most important human factors research questions for AREA members? • Develop, evaluate and provide feedback about research protocols/methods • Create a procedure for collecting, etc. • Design/host webinars (schedule, invite experts, etc.) • Write and/or promote posts about Human Factors Research on member blogs (or the AREA blog)

27. Can you provide leadership? • Frame/guide the work (via bulletin board or e-mail) • Solicit volunteers and manage volunteer inputs • Schedule and host task force meetings • Compile and provide results to AREA ED • Report to the Research Committee (5 min monthly)

28. AREA Security Reports • Being made available to the wider ecosystem • Email & social media campaign to start soon

29. Social media & news update

30. Social media update • All current social media advertising efforts are organic, none paid for. • LinkedIn • 546 followers. Yet some posts achieving over 300 views. • Average click through rate (CTR) for AdWords PPC is 2% but The AREA achieves between 2-7% CTR organically on every post which is well above industry average and that’s without paying. • Increasing amount of shared posts. Engaged community and content is good variety. • LinkedIn ARVR Group • If you haven’t already joined the group please join “Augmented & Virtual Reality Professionals” • Focus tends to be VR and consumer based. Hardly anyone posting on enterprise AR (except Rachel on behalf of The AREA!) • Twitter • Profile visits up by 20%. Increased interest in the AREA • Followers up by only a small amount, stable at just under 9k. • More tweets coming from our members, heavily into enterprise AR space. • Great to promote their work, our members’ promotion often in line with AREA promotion. • Strategies – (1) getting interest of new members (2) keep sharing info about our niche AR enterprise (3) keeping existing follower base loyal – challenge of variety of messages.

31. AREA news letter

32. AREA newsletter • Ideas / input for November • 50th AREA member joins • Sarcos interview exploring AR in robotics • Recap of AREA-supported ISMAR 2018 workshop • Where to meet the AREA

33. Past events Recap • EWTS • ISMAR • AREA Requirements workshop • AWE EU • Panel Session • AREA breakfast meetup • Singapore Conference

34. **New** events recently added to the website Watch this space for new events, happening later in the year and early next year …. Events where we’ve secured a member discount

35. AREA marketing committee future dates Next meeting 12 December 2018 11am Eastern

36. 2018 H2 – AREA Committee plan Looking at ways to share / subscribe to calendar