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By: Rafael Diaz, Bruce Haskin, Amanda Grant

By: Rafael Diaz, Bruce Haskin, Amanda Grant. America’s number one marketing strategy.

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By: Rafael Diaz, Bruce Haskin, Amanda Grant

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  1. By: Rafael Diaz, Bruce Haskin, Amanda Grant

  2. America’s number one marketing strategy. Viral marketing is the most efficient way to advertise in today’s market. And with the confluence of users browsing the World Wide Web, companies are finding new ways of attracting and spreading their product messages.

  3. The Aim • Viral marketing is the phenomenon that encourages the passage of the marketing message through people as the primary medium. • The goal is to demonstrate intrinsic value of the product to the user in the attempt for a purchase • In order for the ad to be successful it needs to be: • Entertaining • Useable • A Rewarding, or "Instant Gratification" • Unique, Original • Its main aim is to create a sense of usefulness amongst the individual users by establishing a sense of need or efficiency in the product. • Hotmail's web address of "Hotmail“ is one case scenario

  4. So, what is viral marketing? Essentially, viral marketing is a strategy of marketing that encourages users to spread along a marketing message. Advertiser

  5. Burger King “The Subservient Chicken” http://en.wikipedia.org/wiki/The_Subservient_Chicken http://www.subservientchicken.com/

  6. Order of the serpentine http://orderoftheserpentine.com/subliminal.html

  7. MySpace Advertising http://www.entrepreneurs-journey.com/418/marketing-with-myspacecom/

  8. In Video Games Halo’s “I Love Bee’s” Shadow Of The Colossus http://www.gwgcats.com/ Personal Experience

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