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on the street

O. W. D. R. on the street. Out of t he Box Campaign. O. W. D. R. on the street. O. W. D. R. on the street. Agenda Core Problem and Goal Key Publics Ideas The Event Outreach Evaluation. O. W. D. R. on the street. Core Problem

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on the street

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  1. O W D R on the street Out of the Box Campaign

  2. O W D R on the street

  3. O W D R on the street • Agenda • Core Problem and Goal • Key Publics • Ideas • The Event • Outreach • Evaluation

  4. O W D R on the street Core Problem Unless Out of the Box can generate interest in Word on the Street, it will not be a strong competitor during the holiday season

  5. O W D R on the street Goal Rise to the top of holiday gift ideas and increase holiday sales

  6. O W D R on the street • Key Publics • Mothers • Young Adults

  7. O W D R on the street • World Record Event • Blogger Campaign • Commercial Airings

  8. O W D R on the street • The Venue • Attendance • Flexibility • Timing • Ready for Holidays • Rules • 3 minute board game that makes sense • Influentials • Wow Factor

  9. O W D R on the street • Making it Happen • 3 minutes at halftime game Nov. 10 • Cougarettesand Cheer Squad • Worked with athletic department • Made a simplified version of the rules

  10. O W D R on the street Taking the Word to the Streets • What we did • Press Release • 2 Facebook Posts • 2 Marketing Emails • How it worked • Universe Pick-up • What we learned • Quicker turnaround with quotes

  11. O W D R on the street The Result

  12. O W D R on the street The Result

  13. O W D R on the street Evaluation

  14. O W D R on the street Out of the Box Campaign

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