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COM 486 UOP Courses Material COM 486 Entire Course (UOP) COM 486 Week 1 Individual Assignment IMC and CMM Basics (UOP) • COM 486 Week 1 Individual Assignment IMC and CMM Basics • COM 486 Week 2 Assignment Message Map Presentation • COM 486 Week 3 Assignment Marketing Communications Plan • COM 486 Week 4 Individual Assignment Movie Promotion and Advertising • How can these companies maintain a positive corporate image?What changes would you recommend to further enhance their corporate image?
COM 486 UOP Courses Material COM 486 Week 2 Assignment Message Map Presentation (UOP) COM 486 Week 3 Assignment Marketing Communications Plan (UOP) • Present your Message Map™ based on the Learning Team’s selection of the catering, conference, or hotel businesses on Baderman Island. Your presentation must include 8 to 10 slides in Microsoft® PowerPoint®, including an introduction slide, concluding slide, and detailed speaker notes. • Select a product that is struggling in the market today—for example, dial-up Internet companies, PDAs or sport utility vehicles—and a particular target audience.
COM 486 UOP Courses Material COM 486 Week 4 Individual Assignment Movie Promotion and Advertising (UOP) COM 486 Week 5 Assignment Integrated Marketing Communications Campaign (UOP) • Genre, movie title, short premise, and any notable actorsThe promotional and advertising message you wish to communicateThe technology you will use to employ this message • A SWOTT analysis (strengths, weaknesses, opportunities, threats, and trends)Competitive analysisMarket analysisMarket segmentation and target audience
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