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Dress me up!

Dress me up!. By: Brittany Allen-Robertson. Polka Dot High-Low Dresses!. Target Market: Empowering, virtuous, respectful & influential women leaders in the school community that are fashion savvy and aware of themselves and their identity. My Customer Profile.

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Dress me up!

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  1. Dress me up! By: Brittany Allen-Robertson

  2. Polka Dot High-Low Dresses!

  3. Target Market:Empowering, virtuous, respectful & influential women leaders in the school community that are fashion savvy and aware of themselves and their identity.

  4. My Customer Profile • Economic Level: middle to upper class • Age: 18 to 21 • Sex: Females • Income level: $6,000-$10,800 • Habits: Dinning, entertainment, shopping, and enjoys being outside • Work: Forever 21, H&M, Nordstrom, and Macy’s • Shop: Low-middle profile retail establishments • Location: San Diego and San Marcos area

  5. The History of Dresses

  6. Ancient Rome Togas & Tunics! Women wore stolas Rome & Greece had similar clothing Natural colored and very thin Different social classes wore different type of fabrics http://en.wikipedia.org/wiki/Clothing_in_ancient_Rome#Women.27s_clothing

  7. Egyptian Influence • Accessorized with a lot a jewelry • Wide variety of beads, stones and colors • Limited fabric choice due to surrounding environment • Very sexy style of dresses http://www.helium.com/items/1199233-egyptian-fashion-influence-today

  8. 19th Century FranceThe Empress Josephine • 1795-1799 • This style of dress became very popular • Inspired by neoclassical styles • Based off of home décor and costume design • Waistlines were high • Silhouette was very sleek http://doloresmonet.hubpages.com/hub/Fashion-History-Early-19th-Century-Regency-and-Romantic-Styles

  9. Empire/Regency style of Dresses • High waist dress • Showing off natural figure • Popular for the past 200 years • Widely used in fashion • Thin fabric, very fine • Day dresses-higher neckline • Night dresses- lower neckline

  10. Flappers – 1920’s • Loose fitted • Straight • Worn with stockings • Flap to show off their legs • Usually worn just below the knee http://en.wikipedia.org/wiki/Flapper#Appearance

  11. My Prediction; High-Low dresses for fall 2012

  12. The Fashion Cycle

  13. Rough Graph

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