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Introducing the ITM Emphasis

Introducing the ITM Emphasis. TC 800 Proseminar Department of Telecommunication. Basic Themes: Dual focus. managing comm. enterprises media firms information services providers network operators managing comm. technologies in all other types of organizations.

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Introducing the ITM Emphasis

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  1. Introducing theITM Emphasis TC 800 Proseminar Department of Telecommunication

  2. Basic Themes:Dual focus • managing comm. enterprises • media firms • information services providers • network operators • managing comm. technologies in all other types of organizations

  3. Examples: Core ITM Knowledge • Industry Organization • Firm Organization • Service/product configuration • Underlying technological basis • Rules, policies influencing ability to use technology

  4. Effects of New Media • new competitors • suppliers • intermediaries • distribution channels Industry Organization

  5. Effects of New Media • virtualization • alliances • distributed workforce Firm Organization

  6. Effects of New Media • new ways to deliverexisting services • new serviceopportunities • new markets • changing customer behaviors Services/ Products

  7. Effects of New Media • need for investment innew infrastructure • changing costs,capabilities Underlying Technology

  8. Effects of New Media • new entrants • new services • use of technology Rules/ Policies

  9. ITM and other Emphases ITM IPS • focus on policy implications of IT • focus on audience/customer uses

  10. ITM and other Emphases ITM DMAT • e-commerce development • Internet, new media development

  11. Multidisciplinary Coursework • Technical/Mgmt: 463, 465, 861 • Economic: 852, 854 • Mgmt/Org Studies: 458, 853, 863 • Strategy, New Media Apps: 456, 462A-C, 862 • Policy and Law: 410, 850, 890/891 • Stats/Research Methods: 802 • User Behavior/Social Impacts: 820

  12. Technology Courses TC 463: Network Design and Implementation I Description: Operation and management of common carrier, digital telecommunications systems. Digital telephony business planning and financial analysis for public telecommunication networks. TC 465: Network Design and Implementation II Description: Techniques for analyzing organizational requirements for voice, data and image communication systems. TC 861: Information Networks and Technologies Description: Survey of fundamental characteristics, components, standards and applications of information networks and services. Local and wide area network technologies, fundamentals of the Internet, and private network technologies and services from a management perspective.

  13. Economic Courses TC 852: Economic Structure of Telecommunication Industries Description: Economic aspects of telecommunication and information industries. Emphasis on market structure, conduct, performance. Content diversity, new technologies, recent regulatory policies, and antitrust. TC 854: Economics of Media Markets and Strategies Description: Conceptual tools and analytical perspectives on economic forces and incentives underlying structure, conduct and responses to new technologies in media markets.

  14. Management/Org Courses TC 458: Telecommunication Management Description: Theoretical and practical aspects of telecommunication management including case studies. TC 853: Information Technology and Organizations Description: Develops basic perspectives for analyzing the impact of information technologies on organizational structures, the allocation and performance of tasks within organizations, organization members, and organizational strategies and effectiveness, and relationships among firms in a market economy. TC 863: Electronic Information and Entertainment Media Management Description: Management, programming, advertising, and promotion issues in broadcast television, multichannel television, interactive television and Internet/broadband data service programming, advertising.

  15. Applications and Strategy I TC 456: Multichannel TV Description: Television and Internet video in a multichannel/broadband environment; developments in cable, broadcasting, satellite, master antennae TV, direct broadcast satellite, multipoint distribution systems, telephone, internet and home video applications. TC 462A: Wireless Technologies and Applications Description: Technologies and services in the wireless telecommunications industry. Applications of wireless communications for voice and data communications, including cellular telephony and mobile data applications. TC 462B: Teleconferencing and Computer Supported Cooperative Work Description: Methods of teleconferencing including assessing requirements for teleconferencing, system design and implementation, and system evaluation.

  16. Applications and Strategy II TC 462C: Introduction to Electronic Commerce Description: Introduces the technologies, business models, and organizational and social implications of electronic commerce. Emphasizes the design of e-commerce sites. TC 862: Information Networks and Electronic Commerce Description: Design and management of electronic commerce strategies and telecommunication infrastructure. The impact of electronic commerce on organizations and society.

  17. Policy TC 410: Advanced Telecommunication Policy Description: Policies towards information and communication industries in the network of networks of the information society TC 850: Telecommunication and Information Policy Description: Analysis of major public and private telecommunication and information policies. Applying concepts and data from law, political science, economics, communication, technology and general social science. Alias: TC 810 TC 890/891: Telecommunications in Europe Study Abroad Description: Structure of the European telecommunications and information industries. Emerging developments in the European telecommunications market.

  18. Statistics and Research TC 802: Research Methods in Telecommunication Description: Social science research methods in telecommunication and Internet services assessing the content, consumption and social effects. Design, sampling, data collection, analyses, presentation and ethics for content analysis, ethnographies, focus groups, case studies, surveys and experiments. Market research and segmentation including new product introductions. Alias: TC 876

  19. User Behavior/Social Impacts TC 820: Introduction to Theory in Telecommunication, Information, Society Description: Introduction to classic and contemporary theories of communication with special emphasis on applications to telecommunication, new media, and technology.

  20. Curriculum Structure • Required: TC 800, 802 or Adv 875, 850, 852 • ITM Specialization (any 3): 458, 820, 853, 854, 861, 862, 863 • Electives • Either thesis or comp. exam

  21. Where ITM grads work • Telecom Operators • marketing • technical support • planning and strategy • account management

  22. Where ITM grads work • Media/Cable TV Companies • new media planning • marketing • franchise management • network planning • account management

  23. Where ITM grads work • Large Telecom Users • IT/MIS management • systems analysts • network planning • e-commerce planning

  24. Where ITM grads work • Consulting Firms • IT consultants • network planning • e-commerce planning

  25. Questions about ITM?

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