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Innovation of fiat s.p.a

Innovation of fiat s.p.a. Jason Wek Tom Lee Ruby Cruz Phuong Diep. Agenda. Who are Fiat S.p.A ? Financial Outlook/Performance Innovation Strategy and Implementation Obstacles/Changes Competitive Analysis Leadership/Culture Conclusion. Financial performance. Expansion & update.

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Innovation of fiat s.p.a

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  1. Innovation of fiat s.p.a Jason Wek Tom Lee Ruby Cruz Phuong Diep

  2. Agenda • Who are Fiat S.p.A? • Financial Outlook/Performance • Innovation Strategy and Implementation • Obstacles/Changes • Competitive Analysis • Leadership/Culture • Conclusion

  3. Financial performance

  4. Expansion & update • Capitalize and broaden its product portfolio • Investing € 8 millions more. • Result in 50% increase in car production figures in Italy in the coming year • $1.1 billion in Russia • Russia's Sberbank will provide financing and plans to take a stake in the project of up to 20%. • Expansion in China • Dealership expansion in China from 40 dealers to 100 dealers with an extra of opening an extra of 130 stores.

  5. Innovation Strategy • Global presence • “The future of the car, today.” • Leader in reduced CO2 emissions and clean engines • Play to win • Semi-Radical • Venture-Capital Model • Implementation through • Air technologies • Eco:Drive • Concept Cars • Iconic Models • Blue&Me • Safety Testing • Input, process, output and outcome

  6. Obstacles& Changes Complications Weaknesses and Changes • Product recalls • Lack of scale Changes • New targets • New designs • Intense competition • Regulations • Foreign currency risk • Environment and other government restrictions

  7. Establishing & Maintaining a competitive advantage • 1987-greener economy, electric vehicle and Fare project. • 1990-First electric vehicle called the Panda Elettra. • 1999-First automated transmission • 2003-MuiltiJet & SDE • Panda • Leadership, reward, competition, & delivering what they promise.

  8. Establishing & Maintaining a competitive advantage • 2010 – Revenue - North America – 3% • 2011 – Revenue - North America – 47% • 2013 – Dodge Dart • Fiat & Chrysler ranked #7 globally re: the total 2011 sales.

  9. Centro Ricerche Fiat • Gian Carlo Michelone – CEO 1989 • Opposed closed innovation • New approach – “Competitiveness for Customers at Competitive Prices” • Technology buckets • Distinctive – unique long-run value for Fiat • Standard – not critical for competitive advantage • Actual – eventually obsolete • Innovative model now open

  10. CONCLUSION • Innovation models transformed from closed to open • Play to Win/Semi-Radical • Consumers – becoming mature buyers – focusing on “green” products

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