1 / 12

FIAT Automobiles

-Aaron Hardy. FIAT Automobiles. History. Fabbrica Italiana Automobil Torino Founded in 1899 by Giovanni Agnelli Largest automotive company in Italy by 1910 80% market share by 1920 87% control of Italian car market in 1925. Other Operations. Aviation and Motorcycles

sarai
Download Presentation

FIAT Automobiles

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. -Aaron Hardy FIAT Automobiles

  2. History • FabbricaItalianaAutomobil Torino • Founded in 1899 by Giovanni Agnelli • Largest automotive company in Italy by 1910 • 80% market share by 1920 • 87% control of Italian car market in 1925

  3. Other Operations • Aviation and Motorcycles • Aviation mainly during world wars • Fiat Aviazone merger with Aerfer, 1969 • Vespa motorcycles sold in 1999 • Weapons • Rail Transport • Skiing facilities

  4. Global History • History of varying success in global community • “The most dynamic automaker in Europe… [and] may come closest to challenging worldwide supremacy of Detroit.” –Newsweek 1968 • Originally very successful in United States • Car considered luxury, similar to Mercedes • Peak Sales in 1979 • Due to changing market sales fell in 1980s • FIAT left US market in 1984

  5. Presence in Foreign States • Use of licensing • Polski FIAT • Multiple acquisitions, joint ventures, and alliances • First in 1967 • FIAT Automóveis (Brazil) • FIAT Argentina • FIAT AutomobiliSrbija

  6. Management History • Agnelli family originally controlled FIAT • Temporarily removed from 1945-1963 • Gianni Agnelli took leadership from 1963-1996 • Highly centralized management • Reorganized system in 1960s • Series of successors from 1996-2004 • Cesare Romito, Paolo Fresco, Paolo Cantarella, Umberto Agnelli, Luca Cordero di Montezemolo, Sergio Marchionne • Contributed to aging leadership, failing management styles, and decliningsuccess

  7. Sergio Marchionne • Current CEO as of June 2004 • Began demerging multiple FIAT industries and selling them to focus on automobiles • Refocused business on markets and profits • FIAT saw first profit in 17 quarters at end of 2005 financial year • Returned FIAT to Canada and the United States • Maserati first entered market in 2002 • FIAT reentered market through Chrysler

  8. Alliance with Chrysler • Global alliance announced January 2009 • Signed in April • Fiat gained 20% share of Chrysler in exchange for technologies • Both companies gained distribution networks • Original criticized greatly • Borderline illegal and unconstitutional • Chrysler capital structure substantially downsized • Lost jobs, dealerships forced to close, share-value drop

  9. FIAT in the US Today • Goal to gently re-establish FIAT over several years • First model, FIAT 500, released 2011 • FIAT Invasion • FIAT Immigrants • FIAT slowly gained more control of Chrysler • Total acquisition January 2014 • FIAT now positioned much more favorably

  10. FIAT Global Today • Second largest European automaker • Seventh in the world • Largest in Italy • Currently producing 12 brands in 80 countries • Italy is the largest producer, Brazil is second • FIAT Professional • Light commercial vehicles • FIAT Industrial • Truck, bus, and specialty vehicles

  11. FIAT Global Today • Approximately $116 billion in annual revenue • Multiple awards • 60 international awards • European Car of the Year, World Car Design of the Year, Most Innovative Engine Technology • Holds record for European Car of the Year

  12. FIAT Global Today • Main shareholders • 30.1% ExorS.p.A. (controlled by Agnelli family) • 24.9% EU institutional investors • 11.2% outside EU institutional investors • 2.6% Baillie Gifford & Company • Principle Subsidaries • FIAT Group Automobiles, Chrysler Group LLC, Ferrari, Maserati, MagnetiMarelli, Teksid, Comau

More Related