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Reaching a public - Circuits - Critical Vehicles.
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Reaching a public - Circuits - Critical Vehicles
Between 1968 and 1970 I knew I was beginning to touch on something interesting. I was no longer working with metaphorical representations of situations; I was working with the real situation itself. Furthermore, the kind of work I was making had what could be described as a 'volitilised' form. It no longer referred to the cult of the isolated object; it existed in terms of what it could spark off in the body of society. This was what one had in one's head at that time: the necessity to work with the idea of the public. Many Brazilian artists were including everyday materials and actions in their work; directing the work towards a large, indefinite number of people: what is called the public. Cildo Meireles in Cildo Meireles, Phaidon Press Limited 1999
1. In society there are certain mechanisms for circulation (circuits). 2. These circuits clearly embody the ideology of the producer, but at the same time they are passive when they receive insertions into their circuits. 3. This occurs whenever people initiate circuits.
Jonah Peretti Nike Sweatshop 2001 - http://contagiousmedia.org/
A bandage covers and treats the wound while at the same time exposing its presence. Its presence signifies both the experience of pain and the hope of recovery. Is it possible to further develop such a bandage as equipment that will communicate, interrogate, and articulate the circumstances and the experiences of the injury? Could such a transformed bandage address the ills of the outside world as perceived by the wounded? To see the world as seen by the wound! Statement of Purpose, The Interrogative Design Group, MIT Prof. Krzysztof Wodiczko
What circuits can you identify in your site, or issue? What opportunities are there to intervene in these circuits? How do you intend to reach a public? How can this be designed into your project? Who is your audience? What messages do you intend them to receive?