ACTA Education Division Proudly Certifying Canadian Travel Professionals

1. ACTA Education Division Proudly Certifying Canadian Travel Professionals

2. Travel Counsellor Certification

3. The CTC (Certified Travel Counsellor) designation has stood as the hallmark of professionalism in our industry for nearly 50 years

4. Becoming Certified • Validates a good understanding of the Travel Industry by passing the Knowledge Exam • Validates experience in the industry with 1800 hours of industry experience • Sets you apart from the competition

5. Make yourself stand out in a crowd…

6. CTC Designation is: • Widely recognized in the Canadian Travel Industry • Identifies a Travel Trade Professional • A mandatory requirement for national travel organizations • Endorsed, supported and paid for by leading travel organizations

8. www.acta.ca/ctc-ctm-certification

9. Steps to Travel Counsellor Certification Step One Enroll for Certification Step Two Pass the Knowledge Exam Step Three Industry Experience & Performance Appraisal

10. Enroll for Certification • E-mail: kmurtaza@acta.ca to initiate the enrollment process • There is NO fee to enroll in the certification process

11. Certified Travel Counsellor & Certified Travel Manager are emerit professional certifications endorsed by the Government of Canada www.emerit.ca

12. emerit recognizes an individual's competence in the role of a Travel Counsellor as measured against the National Occupational Standards

13. Knowledge Exam • 125 multiple choice questions • Up to 4 hours to complete the exam • Tests knowledge on geography which may include a map, destination information, travel industry definitions, travel product, reading & interpreting product information and price calculations.

14. Exam Format • 68% on Travel Products • 17% on Sales & Customer Service • 13% on Administration • 2% on Professionalism

15. Preparing for Your Exam Materials Available Practice Exam • 50 multiple choice questions

16. Industry Experience 1800 hours of Travel Industry Experience

17. Industry Experience Must include travel agency office hours that give you “work experience”

18. Participate in industry webinars, industry training sessions, FAM trips and Industry Specialist Programs • Earn credit for up to 450 of your industry hours through these initiatives

20. Endorsed Travel Program Credit 180 hour reduction in experience hours

21. Performance Appraisal

22. Performance Appraisal • Familiar with airline and airport codes • Processes client bookings & follows payment procedures • Participates in professional development • Understands types of cruises including mass-market, luxury, river cruises, niche • Familiar with key tour operators • Advises necessary documentation to travel • Defines travel insurance terms & interprets insurance information

23. ACTA Agencies $225.00 Full Certification Process Includes 50 question practice exam with the answer key

24. Non ACTA Agencies • Special rate if paid in full at the time of enrollment $375.00 • Includes a practice exam 50 sample exam questions with the answer key • Price for the four step process is $400.00 (Enrollment $100 Exam $150 Industry Experience & Evaluation $150)

25. Travel Manager Certification

26. Benefits to Becoming a CTM • Professional recognition in the travel industry • Increased job opportunities • Increased opportunities for advancement • Pride in ones career – personal achievement • Membership in the largest organization in Canada that fully supports travel counsellors

27. CTM Process • Enroll for Certification • Pass the Travel Manager Knowledge Exam • Submit proof of recent applicable work experience • Complete two case studies • Self review checklist of skills

28. Enroll for Certification E-mail: kmurtaza@acta.ca to initiate the enrollment process

29. Once enrolled you have 6 months to complete all steps

30. Knowledge Exam • The exam assesses the knowledge areas contained in the National Occupational Standards for Travel Manager • Consists of 100 multiple choice test items • Based on industry specific scenarios

31. Exam Content • Business Planning • Operations • Finance • HR Management • Professionalism • Marketing

32. Five years travel industry experience ( two must be in a manager/supervisor position)

33. Case Studies • Select 2 case studies from a choice of 8 topics • Each case study has specific scenarios and requirements (questions) to answer • All case study responses must be submitted at the same time within three months of receiving the case study test booklet • Responses are expected to be one to two pages in length

34. Conduct a SWOT Analysis Develop an Action Plan Plan a Consumer Show Recruit Staff Develop a Training Plan Develop a Marketing Plan Develop a Sales Incentive Contest Deliver Presentation Topics

35. Performance Appraisal

36. Use of the CTC / CTM designation • Use of the CTC / CTM logo • Voting privileges on education related matters • Opportunity to be elected as a Regional Council Member representing CTC / CTM • Opportunity to be elected to the ACTA Board of Directors representing CTC / CTM on a National basis • Bi weekly ACTA Vision newsletter • Priority space on ACTA Educational FAM trips • Special reduced rates on ACTA Educational FAM trips • Access to ACTA ON DEMAND webinars and live industry webinars facilitated by ACTA • ACTA ID Card featuring over 140 partners offering you industry discounts!

37. ACTA Agencies CTM $300.00 Full Certification Process Includes 50 question practice exam with the answer key

38. Non ACTA Agencies • Special rate if paid in full at the time of enrollment $400.00 includes a practice exam 50 sample exam questions with the answer key • Price for the four step process is $475.00 (Enrollment $100 Exam $150 Case Studies & Evaluation $225)