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IB 311: International Marketing

M.N. Elahee. . . Chapter Learning Objectives. 1. The Distinction between Domestic and Global Marketing. 2. The scope of the Global marketing task. 3. US and the World - The increasing importance of global awareness. 4. The progression of becoming a global marketer. 5. Major Concerns of International Marketers.

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IB 311: International Marketing

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    1. M.N. Elahee IB 311: International Marketing Fall 2007 Chapter 1: The Concept of Global Marketing

    2. M.N. Elahee

    3. M.N. Elahee

    4. M.N. Elahee

    5. M.N. Elahee

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    9. M.N. Elahee Top US Players in Intl. Arena ExxonMobil IBM General Electric Boeing Dell Microsoft Citigroup Goldman & Sachs

    10. M.N. Elahee

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    12. M.N. Elahee 1. Tolerant of Cultural Differences, and

    13. M.N. Elahee

    14. M.N. Elahee Domestic Marketing Extension

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    17. M.N. Elahee Marketing Managers Concerns Developing new products Developing relationships with customers, suppliers, and distributors. Meeting the challenges posed by global competitors Growing price competition Grater regional integration and government regulations Developing a marketing culture

    18. M.N. Elahee Major Exports % of total Capital goods 45.8 Industrial supplies 30.5 Consumer goods 14.3 Automotive Vehicles And Parts & Supplies 11.8

    19. M.N. Elahee Major Imports % of total Industrial supplies 36.5 Consumer goods 26.1 Capital Goods 25 Automotive Vehicles and Parts & Supplies 15.4

    20. M.N. Elahee US Trade Balance The US trade balance has been worsening over the years. In 2006, the merchandise trade deficit for the US was over $829 billion dollars.

    21. M.N. Elahee Major Markets for the US Canada Mexico Japan China UK

    22. M.N. Elahee Leading Suppliers Canada China Mexico Japan Germany

    23. M.N. Elahee Any Question ???

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