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A territorial marketing project

A territorial marketing project. Attracting ITC (software and contact centres) to a peripheral region: Alto Trás os Montes (High Northeastern Portugal) Demonstration and feasibility Prototyping distributed call centers and software services Seeds for cluster development

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A territorial marketing project

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  1. A territorial marketing project • Attracting ITC (software and contact centres) to a peripheral region: Alto Trás os Montes (High Northeastern Portugal) • Demonstration and feasibility • Prototyping distributed call centers and software services • Seeds for cluster development • Nurturing a new wave of regional social capital

  2. A triangle for the future • A project promoted by three main cities in Alto Tras os Montes • Leader: Bragança • 30 min by car • 1.5 to 2 hr from Porto • 1hr flight from Lisbon • Co-opetition • Endogenous

  3. Aged population • Less educated

  4. Low density region • 6% of Northern Portugal population • 3.5%of overall P pop • But • 18% of Northern Portugal farm sector • 3% of Northern Portugal secondary sector

  5. Bragança • Administrative and political capital of the region • 33000 people (25000 in the city) • Biodiversity (National Park of Montesinho) • Polytechnic Institute (>5000 students)

  6. Bragança – Zona Industrial

  7. Bragança – Zona Industrial Aeródromo

  8. Bragança – Cidade Digital • The first wireless network in Portugal (WAN) covering the urban area of the city (1999/2000) • Used by public institutions • developed and operated by IPB (Polytechnic)

  9. Macedo de Cavaleiros • 17000 people (25/km2) • Agriculture, hunting, tourism • I. Piaget (around 2000 teaching and health students !!!) • Dramatic change in the last 10 years

  10. Macedo de Cavaleiros – Zona Industrial

  11. Mirandela • 25000 people (12000 in the city) • New regional centrality • Local industrial hub (but small)

  12. Mirandela – Zona Industrial

  13. Mirandela – Zona Industrial Cachão

  14. ITC in aTM • A fragile, but growing, sector • 78 companies (50 in the triangle + 19 in Chaves) • Around 300 people (5 to 6 per company) • Young (95% less than 40 yr) • 30% high education, 69% full secondary level • only 9 companies in sw and 5 in training • 1 to 2 M€ turnover (2003) (services: 20 %) • >90% in the region • 84% says High Education has been important or very important for the region development • Main limiting factor: market (77%), human resource (30%), financial (30%)

  15. Education • Offer of 3500 new high education placements (2001) • 2000 filled • 400 ITC • 800 engineering • A growing mismatch between the high education offer and the local job market demand for ITC qualified people • A threat • An opportunity

  16. Secondary and high education

  17. 10 plus one reasons • Qualified manpower available • Lower cost of qualified manpower (25 to 50% less) • No local rivalry in the sector (stability) • Multilingual capabilities and favorable spelling • Facilities for local training and education • Good quality and affordable local property markets • Fully digital telecom infrastructure (largely fiber cabled) • Good accessibilities by land and air (closest portuguese cities to Central Europe) • A good and improving quality of life in a clean natural environment • Regional bonus for incentives for investment and training • Strong local leadership and commitment

  18. See you in Alto Trás os Montes ! • Check by yourself the new realities of the region. • Enjoy the quality of environment and the kindness of the people. • And be back for business.

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